Talking Techies

By Anita Jaynes on 20 June, 2022

Ahead of the return of the Swindon & Wiltshire Techies in the autumn, we’ve been chatting to some of the region’s best and brightest firms to find out more about them. 

From which superhero would your business be, to which tech could you live without, we’ve posed some questions to help us get to know our friendly neighbourhood tech businesses.

Here we put the spotlight on the Techies 2021 Best Tech Start-up Award winner, ShopHub.

NAME: Steve McCormick

COMPANY: ShopHub

POSITION: Co-Founder and CEO

SECTOR: E-commerce software

CAN YOU SUM UP WHAT YOUR COMPANY DOES IN NO MORE THAN 10 WORDS?

ShopHub enables Shopify merchants to build their own loyalty program.

WHO IS YOUR TECH IDOL?

I think MailChimp is the business I aspire to the most as they have a very similar mission to us; providing enterprise capabilities to online SMEs with accessible tools. We are also strong believers in bootstrapping as long as you can, and MailChimp is the quintessential example of bootstrapping success, recently exiting for $12bn with no equity investment. This is a path we too hope to follow.

CAN YOU SHARE A QUOTE WHICH MEANS SOMETHING TO YOU?

“Making mistakes simply means you are learning faster. ” ― Weston H. 

LOOKING AHEAD OVER THE NEXT DECADE, WHAT TECH DEVELOPMENTS EXCITE YOU? WHY?

I think the metaverse will change how we interact in business, particularly since the world has realised the benefits of remote working. It will make up for many of the disadvantages that remote working faces compared to in-office working and help cement remote working as the standard for the future. I am particularly excited about Augmented Reality (AR) in this respect.

WHAT TECH COULD YOU NOT LIVE WITHOUT? WHY?

A graphics design tool called Figma, without a doubt. It has been unbelievably helpful for every aspect of our business, such as product design, development, sales, marketing, and more. It is incredibly easy to use, while also having the same capabilities as professional solutions. And the best part is that it is 100 per cent free for our needs.

WHAT TECH COULD YOU LIVE WITHOUT? WHY?

Microsoft Teams. Its UI and UX are terrible and can be incredibly difficult to use. It really is not a great solution, but I am occasionally required to use it if I am attending an external meeting that I did not set up. Zoom is okay, but Google Meet is the best solution for us without a doubt. It’s very easy to use, integrates directly with Google Workspace, and it’s free.

TELL US SOMETHING WE DON’T KNOW ABOUT YOUR BUSINESS

To date we have been fully bootstrapped, not relying on any equity investment. We have been very capital efficient, utilising as many free resources and opportunities as possible, and at one point, our internal team was as big as 18 people (when you include interns) and this was before we even had any revenue. 

IF YOUR COMPANY WAS A SUPERHERO, WHICH ONE WOULD IT BE AND WHY?

I would say Captain America. He is the best at what he does, he is completely honest, and he has a strong focus on doing the right thing. There are a lot of shady business practices by our competitors like locking customers in with lengthy contacts, misleading claims, and overall just poor quality products. We are on the road to becoming the undisputed market leader, and we want to get there by being the best product with the best customer service.

HOW CAN PEOPLE KEEP UP TO DATE WITH YOUR COMPANY’S LATEST NEWS AND DEVELOPMENTS?

I tend to post most frequently about ShopHub through my LinkedIn account. If you are interested in hearing the latest about ShopHub, feel free to follow me on LinkedIn.

To find out more about The Techies Awards Swindon and Wiltshire and how to enter visit: 

www.the-techies-sw.co.uk