Swindon’s redheadPR to tailor online strategy for royal livery company

By Nick Batten on 24 August, 2018

Swindon-based PR company, redheadPR has announced a major new client win with Samuel Brothers (St Paul’s) Ltd, a firm that holds a Royal Warrant as Tailors to HM The Queen.

Samuel Brothers claims it is now working with the redheadPR to “move into the age of tech, and expand awareness of its brand through digital and social media methods.”

Sara Tye, Founder and Managing Director of redheadPR, said: “Off-page, high-ranking coverage from PR is absolutely crucial to clients like Samuel Brothers when considering their online profile and SEO.

“We’ll be working across all social media platforms, growing them organically and through bespoke methods that will be geared towards its specified audience. We’re delighted to work with such a prestigious business, which plays such a deeply important role in our British identity.”

Founded in London in 1830 and now based in Hampshire, Samuel Brothers produces bespoke military uniforms, service uniforms and livery and lounge suits.

The company’s Managing Director, Lee Dawson, remarked that it was “great to be working with redheadPR.”

He explained: “We’ve already noticed the impact they’ve had on increasing our online presence, and we’re enjoying much stronger social media engagement since appointing the team.”

According to redheadPR, the firm celebrated 15 years of “flourishing business” in June 2018 and has since developed a name for itself in representing all kinds of businesses: from start-ups to blue chips, and from individuals to products.

Through digital methods, redheadPR aims to help clients “build a platform” from which they can voice their expertise, engage in conversations and deepen relationships with existing and potential customers.

Content strategy, publishing, application and social media integration lie at the core of its strategies.

Pictured above: Samuel Brothers get a visit from the Princess Royal