Field marketing agency Infinite Group raised £350 for a local Swindon hospice after staff took part in a sponsored paint run.
Led by CEO Hugh Meredith, 14 staff from the Swindon-based field marketing firm competed in the first annual Run the Rainbow – a five kilometre powder paint run held at Wroughton Airfield on Saturday, September 12.
The team raised money for Prospect Hospice, a hospice that supports people in Swindon, Marlborough and other villages in north Wiltshire and Gloucestershire. In the last year Prospect Hospice cared for nearly 2,400 people in their own homes, care homes, at the Great Western Hospital and the hospice.
Participation in the paint run kicked off a day of celebrations to mark the forthcoming opening of infinite’s new office.
The infinite Group team donned white T-shirts and were showered with colourful powder paint as they rounded the course, so they were every colour of the rainbow by the time they passed the finish line.
The runners were rewarded with a BBQ outside infinite’s new office on the Westmead Industrial Estate in Swindon, which will officially open on September 21.
The company is relocating and bringing all its head office staff under one roof, marking the start of an exciting new era for the field marketing firm, which works with global brands like TomTom, Sony and EE.
Hugh, CEO of infinite Group, said: “I am really proud of all the infinite staff who took part in Run the Rainbow to support a very worthwhile cause.
“Prospect Hospice offers care and support to thousands of people who have been diagnosed with life-limiting illness and their families across the region.
“The paint run was also a great way to start a day of celebrations as we prepare to move into our smart new office which is part of a major rebranding for infinite Group as we look to the future.”