Swindon & Wiltshire to benefit from high street recovery fund

By Anita Jaynes on 24 May, 2020

A new £50 million fund for councils to support their local high streets get safely back to business post COVID-19 lockdown has been announced today (Sunday 24th May 2020) by High Streets Minister Simon Clarke.

The Reopening High Streets Safely Fund will help councils in England introduce a range of safety measures in a move to get people back to work and customers back to the shops.

It will also support a range of practical safety measures including new signs, street markings and temporary barriers. This will help get businesses get ready for when they can begin trading safely, not only in high streets and town and city centres, but also in other public spaces like beachfronts and promenades.

Councils will also be able to use this money to develop local marketing campaigns to explain the changes to the public and reassure them that their high streets and other commercial areas are safe. 

Swindon has been allocated £198,797 of the £50m fund and Wiltshire will benefit from one of the larger allocations, £449, 858.

It is the government’s ambition to reopen non-essential retail in a phased way from Monday 1st June, subject to the scientific advice. The government will set out further detail on how and when these can reopen safely shortly.

High streets are critical to the economic recovery of our towns and cities and this new fund builds on longer-term funds already in place to support  their revival and boost their economic fortunes including the Future High Streets and Towns Funds.

High Streets Minister Simon Clarke MP said, “As we begin to slowly return to normality, the re-opening our high streets will be key to kick-starting our economic recovery.

“Levelling up the regions and supporting our high streets has always been central to the mission of this government.

“Many businesses have already introduced creative ways of trading such as contactless collection or taking orders by instant messaging and shows that they are ready for the challenges ahead.

“That’s why we are providing an extra £50 million for councils to support a range of safety measures that will help get these businesses back on track and ensure that people can enjoy their time visiting their local high street safely again.”

Today’s £50 million funding comes from the European Regional Development Fund (ERDF) that the government is making available to councils to support businesses to re-open safely following guidance published on 13th May to help adapt urban centres and green spaces for social distancing during the pandemic.  The money will be allocated to councils on a per capita basis and will be ready to spend from 1st June 2020. Further information can be found in the Reopening High Streets Safely Fund guidance

The Fund is in addition to the £3.2 billion package of support announced for councils to help them deal with the immediate pressures they have said they are facing.