Swindon tyre firm in ‘legacy’ sale

By Anita Jaynes on 14 May, 2016

The sale of a prestigious Swindon tyre firm to a large group represents the conclusion of a “family legacy”, according to the wife of the man who built up the company.

Bell Silencer Services was established in 1977 by engineer, the late Ron Bell, and over the last 20 years has become one of the country’s leading independent tyre and exhaust suppliers.

The company sells tyres and exhausts for the every day car as well as elite sport cars, including Ferraris and Aston Martins, and is renowned for its skilled craftsmen.

The tyre and exhaust centre, based in Hooper Place, Old Town, has now been sold to private equity-backed Micheldever, a national tyre supplier based in Winchester, Hampshire, thanks to negotiations led by Swindon-based corporate finance specialists Watersheds.

Christine Bell, said: “When my husband started considering retirement it was always his aspiration to sell it to Micheldever, so this sale represents the conclusion of a family legacy for us.

“We are now looking forward to seeing the company grow as part a bigger national group.”

The deal was concluded in just over four months and was orchestrated, managed and concluded by Watersheds.  Lawyers from Thrings solicitors also provided expert support.

Jessica Painter, a Partner at Watersheds, based in Bath Road, said: “The negotiations were concluded swiftly and efficiently and all parties involved were delighted with the outcome.

“The name of the company will be retained and the sale will also see more direct resources being invested into growing the business, cementing its future in high-quality service and high performance product range.”

Micheldever Tyre Services (MTS) was founded in 1972 as a part-time venture providing car servicing and tyres. Micheldever Group is the largest independent wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide, which is around 20 percent of the total UK market.

The group is continuing its expansion drive, having acquired 27 fast fit centres in the last nine months.

Pictured above: Watersheds partner Jessica Painter