Mind is a new wellbeing app from a team including Swindon entrepreneur Rosalind
The app is described as an antidote to the
stress of the pandemic and is based around five key ways to improve wellbeing; through
connecting, learning, giving, taking notice
and being active.
The team which has developed
Saku Mind is spread over three continents, all bringing different skills and
Rosalind’s user research and design expertise
have allowed her to make important contributions to the development of the app.
She recently took part in SETsquared’s Entrepreneurs Workout which enables start-up businesses to deep dive
into their business model, value proposition, customer segmentation, channels
for winning customers and revenue model, in order to build a strong foundation
for profitable and successful business.
said, “As a business we’ve been very tactical in order to launch the app, so
the Entrepreneurs Workout was a very timely opportunity to go back to the
strategy. There’s a high ratio of mentors on the programme and it was an amazing
opportunity to be challenged and get some really interesting insights into your
really loved the interaction with the other founders on the Workout too and
many of us have stayed in touch. I’d highly recommend it to other Swindon and
Wiltshire based start-up founders as it’s an absolutely invaluable opportunity to
learn from the experts on how to set-up a business in a really effective and
Saku Mind team’s objective now is to get as many people as possible using the
app, to test it and to build a research community in order to develop the app
added, “COVID shone a spotlight on the things that were really important to us.
We were denied access to the outdoors, the people we love and our communities.
So, people went out and used their one hour of exercise to explore their areas
like never before. We joined virtual groups to make scrubs for frontline workers.
It really emphasised the importance of connection with your outdoor environment
and your connection with communities. So, we’ve tried to build those into the
app – like getting outdoors interacting with nature – and also the value of
giving something back as a means of boosting your wellbeing.”
on SETsquared’s online Entrepreneurs Workout are fully-funded for founders and
entrepreneurs based in Swindon and Wiltshire. The next one takes place on 17th,
18th and 21st January.