Swindon PR expert appointed to the national UTC Marketing Steering Group

By Anita Jaynes on 30 June, 2014
The founder of Swindon public relations company redheadPR, Sara Tye has joined the University Technical Colleges (UTC) Marketing Steering Group. The Group will provide valuable national support to the Baker Dearing Educational Trust, the charity that promotes university technical colleges, including the soon to open UTC Swindon.
Sara brings thirty years’ marketing and PR experience to the UTC Marketing Steering Group as an owner of a top 500 international,award-winning PR firm. redheadPR specialises in the reputations of start-ups, corporates, not-for-profits and individuals.
Speaking of her appointment to the UTC Marketing Steering Group, Sara said: “This is a great privilege. redheadPR has worked with UTC Swindon for nearly 12 months, providing marketing and PR support in advance of the college’s opening this September. We can draw on knowledge and experience gained through this work to benefit the wider UTC programme across England.”
The UTC Marketing Steering Group will help develop the priorities of the Baker Dearing Educational Trust, devise strategic and tactical campaigns and conduct market research.
Anna Pedroza, Marketing Director, Baker Dearing Educational Trust said: “The UTC brand is growing throughout the country and is recognised as being at the forefront of innovative education. The UTC Marketing Steering Group will help the Trust to build on this work and communicate to parents and young people about UTCs.”
At UTC Swindon, engineering and innovation will flourish. The college will cater for 600 14 to 19 year olds interested in pursuing a career in engineering. For these young people, it will provide an opportunity to gain highly desirable skills and progress toward careers in engineering.
Pictured above: Sara Tye