Tonight (January 24 2017) sees the start of a collaborative approach to put Swindon in the spotlight as being a great place to live, work, invest in and visit.
An expected group of 300 members of the business community will be joined by community leaders to mark the start of Switch On To Swindon, a campaign to change perceptions of the town and raise its profile
With Swindon ranking as the 7th most productive economy in the UK, as well as having the fifth highest employment rate, the town offers a wealth of possibilities for businesses and individuals, however this can sometimes be overlooked.
The initiative is led by local business Ambassadors and supported by Swindon Borough Council. It has been spearheaded by local leading businessperson Nicky Alberry.
Nicky said:“Swindon performs well in many of the key economic indicators of successful towns but the perception of Swindon makes it harder for the town to fulfil its true potential and achieve its economic, regeneration and development goals. Through the Switch On To Swindon campaign we are inviting people to come together to change these misconceptions and show people how great it is to live, work, invest in and visit Swindon.
“Our network of Ambassadors made up of businesses of all sizes and industries, community leaders and individuals will be the champions of our town and the catalyst for our future. By showing people, both inside and outside of Swindon, just how positive doing business and living here can be, we can shout about the Swindon story and help ensure it prospers.”
Switch On To Swindon is based on a tried and tested model which has been used in large towns and cities across the country and has already been instrumental in securing significant investment for their regions.
For more information or to sign up as an Ambassador visit www.switchontoswindon.com