Swindon firms line up to back Guinness World Record attempt

By Anita Jaynes on 22 October, 2020

Business owners who are into fitness and running are backing Michelle White, known by everyone as Chelle, who is preparing for a 48 hour challenge to run more than 251 miles on a treadmill and raise £4,800 for charity. 

The 48-year-old, who lives with her family in North Swindon, set herself this personal challenge after getting the running bug just over five years ago. She started running after losing her mum Linda to lung cancer and wanting to do something in her memory. 

“I did Race For Life after mum passed away and that was it. Since then I’ve run thousands of miles from 10k runs to half marathons to marathons. I did the London Marathon last year in 3 hours 43 minutes and I still am classed in the top five per cent of runners for my age group. I also did this year’s virtual London Marathon running to Bromley and back and I completed it in 3 hours and 24 minutes.”

On Friday 20th November she will start running on a treadmill at the premises of Any Time Fitness in Old Town, Swindon, one of her sponsors, and she will attempt to win a Guinness World Record for miles run on a treadmill in 48 hours. This currently stands at 200 miles for women and 251 for men. Chelle wants to beat both records. 

“I believe I can do this – even taking necessary comfort breaks,” she said. “This is my next personal goal and I wanted to do it for a cause I believe in. Doing It For Dan is all about sport and remembering Dan who passed away five years ago. My children went to the same school as Dan’s brother and his death shocked us all. I want to dedicate this run to him and his family who have taken such a tragedy and turned it into something so positive.” 

Backing her in this huge effort are a group of Swindon business owners who believe she has what it takes to beat the record. They include: 

  • RUN Swindon – a running shop who helped with setting up the event location and helped me get shoe sponsorship with Ons.
  • Gary O’Brien – a running coach who has created her training plan.
  • Danny Clayton –an advanced sports therapist who she sees fortnightly for sports massage and nutritional health. 
  • Print Ninja – providing printed t-shirts.
  • Any Time Fitness – providing the treadmill and venue. 
  • Nickel Design – providing graphic design and PR support. 

Mike Land, of Nickel Design, said, “By day I’m a graphic artist and brand strategist and in my spare time I’m into fitness, I run fitness classes and I’m known for taking on running challenges myself (usually dressed as Captain America!). 

“When Chelle told me what she was planning to do, I had to step up myself to help her. The fact that she’s doing it support such a good cause makes it all worthwhile.”

Doing It For Dan is a charity created in memory of Daniel Climance who passed away aged 11 after being involved in a road traffic collision in Purton while cycling. His parents set up the charity which provides grants to individuals, teams and organisations around Swindon and Wiltshire to give young people the opportunity to participate in sport. Dan was sports mad himself, particularly when it came to football and martial arts. 

Chelle’s dedication to running is even more inspiring because she suffers from an incurable auto immune condition, rheumatoid arthritis, which causes joints to swell, become extremely painful and they can even become permanently distorted. After her diagnosis, Chelle was originally put on strong drugs yet found her quality of life was poor with constant sickness and exhaustion.

“I have RA, it doesn’t define me,” Chelle said. “I decided I don’t want to take drugs which make me feel terrible, I want to live my best life. Now I take painkillers only when necessary, I exercise and I have recently adopted a vegan diet, which has not been easy but has made a world of difference. Since training for the event I have lost two stones, when I did not have two stones to lose and this shows the real toil of training. I’m taking this very seriously.” 

To support Chelle’s efforts visit:doingitfordan.enthuse.com/pf/michelle-white

Pictured above: Chelle White with her running buddy Mike Land of Nickel Design.