Swindon and Wiltshire’s Most Inspiring Women 2024 | Laura Dent

By Nick Batten on 21 March, 2024

To mark International Women’s Day 2024, which takes place every year on 8th March, we’re celebrating some of Swindon and Wiltshire’s most inspiring women. 

Through our website and social media channels, we asked our readers which women in our community inspire them and created a list of 20. The list will be printed in our spring magazine and from Friday 1st March, every weekday throughout the month we are profiling and championing each of these fantastic women online and via our social feeds.

Today we put the spotlight on Laura Dent…

Laura is the Director of So Fresh & So Clean, a business that was created in 2011 as a carpet cleaning company. Having grown steadily, it now also provides commercial cleaning and hygiene packages, alongside specialist and bio-hazard cleaning in Swindon and Wiltshire.

Creating sustainable employment and fair wages in the local area is at the forefront of Laura’s values and her company is part of the Living Wage Foundation.

Laura lives with two chronic illnesses and, after being pushed out of the workplace, almost became bedbound for life. But she refused to listen to health professionals and instead embarked on a 20-year journey to reclaim her health through a holistic approach. This was the catalyst for starting the business.

Proud to have a business that is inclusive to all, Laura recently shared her experience, strength and hope as a guest speaker at an International Women’s Day event.

She said, “Working with us not only means you’ll be getting a great service, you’ll also be part of something amazing. We have committed to allocating a proportion of our profits back into the local community through our charity MoreSo – Clean beginnings.”

One of her nominations said, “Laura drives her team forward to help not only with commercial and carpet cleaning but has also set up a charity to help with Mental Health Crisis cleaning to support people by providing them with a safe clean environment. The work Laura and her team complete with extreme Bio Hazard cleaning is astonishing and she deserves to be recognised.”

Goughs Solicitors are proud sponsors of this feature. Goughs have a strong female team and work with many female business owners across the area. The team are getting behind this feature as it’s a great opportunity to celebrate the achievements of women in our community.

Pictured above: Laura Dent, Director of So Fresh & So Clean