Morrisons new store in Swindon Regent’s Circus has opened today creating 180 new jobs – of those given jobs, more than a third were previously unemployed.
The new Morrisons store in the centre of Swindon is a Craft Skills Academy with staff trained in a range of traditional skills such as butchery, fishmongery and flower arranging. The store’s layout is designed to bring the Morrisons difference to life for customers who will be able to see fishmongers preparing fish and butchers cutting meat fresh on the counter.
The store includes new misting technology which is used to optimise the freshness of the food on offer in the ‘fresh market’ which will stock everything from carrots to tinkerbell peppers and yellow courgettes. The store also features a continental style deli counter, 140 cuts of meat in the butchery and an unrivalled selection of more than 80 cheeses from the UK and around the world. At the bakery there will be up to 48 varieties of bread baked fresh throughout the day.
As part of the Craft Skills Academy, the Morrisons team in Swindon Regent’s Circus have undergone intensive training on product knowledge so that they can advise customers and suggest cooking tips, food combinations and matching wines.
The new store also boasts a new Flower Shop offering a range of flowers and plants for all occasions and budgets, a new ‘create your own’ Pizza Counter, plus the Nutmeg range of clothing for boys and girls aged under 5 years. In addition, a new Morrisons café with free wi-fi is being opened.
Store General Manager Richard McCann said: “Our new store is right in the heart of Swindon’s town centre, meaning our customers won’t have to stop anywhere else on the way home.
“We wanted to create an experience that was different from other supermarkets, offering customers a fantastic range of fresh products at great value and excellent customer service. The team have worked hard to train as specialists in areas such as wine, butchery and bakery and the fresh market concept means that many products are created by these specialists in-store each morning.”
“We’re delighted that, as a result of this new store opening, we have helped create new jobs in the local area, and are now looking forward to welcoming new shoppers into our Swindon store.”
The store was opened by Helen Reynolds – Area Manager for Sue Ryder, Morrisons national charity partner – and attended by the mayor.
Morrisons is the first retailer to open in the new complex developed by property developers Ashfield Land. Further units are set to open before Christmas including a new Cineworld Complex and a number of restaurants including Nandos, Prezzo, Ask, Gourmet Burger Kitchen, Coal and Jimmy’s World.
Pictured above: Helen Reynolds, Area Retail Manager for Sue Ryder, cuts the ribbon to open the new Morrisons store at Regent Circus.