Sports therapist celebrates a year at the helm of her new clinic

By Anita Jaynes on 23 November, 2015

Sam Cox and her team of experts are celebrating a year of running the Active Potential Therapy clinic in Chippenham.

The clinic, which opened in 2014, helps young and elite athletes, local runners and older people keep their bodies and muscles mobile.

Sam said: “It’s been a fantastic year which has proven to me that when you put your all into your passion and have an amazing team of people, anything is possible! We look forward to the next year with eager anticipation.”

The team now offer sessions in sports therapy, sports massage including clinical soft tissue massage, personal training and reflexology.

Sam (37) who lives in Chippenham, enjoyed a career in sales before retraining as a sports massage therapist when she had her family. She’s always had a passion for healthy living and exercise so it was a natural career change for her.

Initially she worked within another Wiltshire business as Samantha Cox Sports Therapy before she decided to create her own brand, Active Potential Therapy (APT) and develop her own look, feel and set up her own health clinic.

She opened her own premises on the Bumpers Farm Industrial Estate because it offered ample free parking and is on the ground floor. Recently Sam has started offering treatments to the business community including working with larger SMEs wishing to support staff with health and wellbeing on site. Customers to date include Wincanton Logistics and Environ.

Clients of APT include runners with knee and ankle problems; people with back pain or difficulties with their necks or shoulders. Sam also offers support and treatments for older people who may have mobility problems or who want to keep mobile – including an 89 year old ballerina.

The therapists also support young athletes such as ballet dancers, gymnasts, swimmers and rugby players. Among those clients have been elite athletes Chris Maxwell who took part in the World Triathlon Championships this year and members of the GB Skeleton team who will be competing in the Winter Olympics 2018.

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Pictured above: Sam Cox