Specialist agency Purpol Marketing set for 2016 growth

By Anita Jaynes on 18 February, 2016

Chippenham based consultancy, Purpol Marketing, is an agency with a difference, specialising in the construction and manufacturing industries. Having achieved impressive 2015 results it is set to deliver double-digit growth for the second year running in 2016 and has been nominated for a series of awards.

Purpol Marketing provides a unique service working with SMEs to develop bid strategies for major construction projects. It was founded by marketer, Denise O’Leary, in March 2014 and in its first year almost doubled target turnover, enabling the company to take on its first employee within 15 months of trading. Purpol has helped clients win substantial contracts with organisations such as Bristol Airport and win placements on frameworks such as the £850m South West Wales Regional Contractors Framework and the Wessex Water framework of approved contractors.

The appointment – senior consultant, Gavin White – was a strategic move by business-savvy Denise that enabled her to focus on new business development whilst Gavin concentrated on existing clients. It was a move that has proven to be a good one and year-to-date for the year 2015/16, Purpol Marketing is £5,000 ahead of a target set to deliver 30% year-on-year growth.

For the year ahead, Denise has a business plan that is aggressive in terms of growth combined with a holistic approach to recruiting new staff and associates; changing the landscape of bid tendering for SMEs; and is generous with sharing knowledge and expertise through networking, workshops and speaker engagements.

Currently the company has two directors, one employee and approximately 15 associates. This year Denise plans to employ an apprentice or intern from a south west university or college, and extend Purpol’s network of specialist associates. Her mission to simplify and reduce the onerous bureaucracy that alienates SMEs from pitching for major bids is already being taken seriously. In January 2016 she joined a delegation of businesses invited to No10 and provided input about how public sector bids can be made more small business friendly.

Purpol’s impressive track record combined with a strategy and series of events firmly fixed on the future has led to the company being nominated for a series of local and industry awards, and Denise being selected as a finalist for three categories in the Bristol Post and Bath Chronicle Women in Business Awards 2016. As awards season kicks in, gongs are waved aloft and champagne corks popped at ceremonies across the country, Purpol Marketing is definitely ‘one to watch’.

Purpol’s next Practical Marketing Strategy Workshop takes place March 3 in Chippenham and March 15 in Swindon. For details email denise@purpolmarketing.co.uk.