South West entrepreneurs to appear in new reality business show

By Nick Batten on 17 May, 2023

Alison Edgar MBE, a renowned entrepreneur and sales expert based in Wiltshire, is set to appear on the upcoming business reality show, ‘Ready Set StartUP, airing tonight (Wednesday 17th May) on Prime Video via Prime Video Direct.

The show aims to help new and aspiring business owners navigate the challenges of starting and growing a successful business. Produced by Pictures in Motion, Ready Set StartUP brings a brand-new business format to our screens. 

The show’s contestants, including Gloucester-born Malcolm Modele and Somerset-based Paul Healy, will be battling tooth and nail for the opportunity to win a £100,000 investment into their company. Over the course of six weeks, the contestants will undergo challenges that are designed to test their business acumen. They will be evaluated by a panel of intimidating judges – including Monzo Founder, Tom Blomfield. 

In a unique twist, the contestants will be mentored by a select group of industry experts throughout their journey in the programme, showing them how to approach the real world and how best to run their own start-up businesses. 

The cast of Ready Set StartUP at the MIPTV festival in Cannes last month

Alison – often dubbed ‘The Entrepreneur’s Godmother’ – features in the show as one of these industry experts.

Based in Chippenham, Alison has helped numerous businesses achieve success, becoming one of the few females to be awarded an MBE for her commitment to Entrepreneurship and Business on the 2020 Queen’s Birthday Honours list. 

She said, “TV is in need of a new business format, something that represents the entrepreneurs of today. We know that times are changing in the world of business, and our screens need to keep up with that. The challenges that the contestants face are true to life, and are designed to be relatable to those watching at home.

Alison added, “I’m thrilled to be a part of ‘Ready Set StartUP’ and to have the opportunity to help aspiring entrepreneurs achieve their goals. Starting and growing a business can be challenging, but with the right guidance and support, anything is possible.” 

The cast hit the red carpet at the MIPTV festival in Cannes last month for the launch of the show, where it was met with a premiere and celebratory fireworks. 

Celebrities such as Dame Kelly Holmes and Zoe Hardman attended The May Fair in London on Wednesday 10th May to watch the premiere screening of the first episode.

In addition to her appearance on ‘Ready Set StartUP,’ Alison Edgar is the author of two international bestselling books, ‘Secrets of Successful Sales’ and ‘SMASH IT! The Art of Getting What YOU Want.’

If you want to keep up with Ready Set StartUP updates, head over to their Instagram @Readysetstartupuk. 

Pictured: (Top of page – L to R) Simon Atkins, Dame Kelly Holmes, Alison Edgar MBE and Ying Tan arrive at the launch of ‘Ready Set StartUP’ at The May Fair Hotel on 10th May, 2023 in London, England. (Photo by Dave Benett/Getty Images for Alison Edgar MBE)