Smarter, multi-operator bus travel launched in Swindon

By Anita Jaynes on 10 December, 2015

Swindon bus operators Thamesdown Transport and Stagecoach West have launched multi-operator smart ticketing in the area. The new scheme means that the town’s existing multi-operator TravelPass tickets can now be stored on one smartcard and used on either Thamesdown or Stagecoach West buses. The project – delivered through joint working by the operators – will provide greener, smarter and more convenient bus travel for the people of Swindon.

From today (9 December), Swindon Travelpass tickets can be stored electronically on either a StagecoachSmart card or a new-style Thamesdown TravelCard.  Passengers then hold their card over the reader on the ticket machine when boarding the bus to record their journey. Both smartcards are accepted on Thamesdown and Stagecoach West buses, allowing passengers to use services operated by either company.

The initiative builds on the existing smart ticketing offered by both operators. Stagecoach West introduced their StagecoachSmart card in 2012, whilst Thamesdown’s original smartcard was launched in 2006.

There is no change to the price of the tickets. TravelPass tickets continue to offer unlimited bus travel in Swindon from just £1.68 per day.

Passengers already holding a Thamesdown smartcard will still be able to use them, although should they wish to travel paperless on both operators they will need to exchange it for a Thamesdown TravelCard, either through applying online at or at the travel shop. Both operators will soon also launch an online top-up service.

From 9 December, when Stagecoach customers purchase a Travelpass ticket either on a Stagecoach bus or in the travel shop, they will simply receive a smartcard instead of a paper ticket. Their travel will be stored electronically on the card.

Stagecoach passengers can register their smartcard online at Once a customer has a smartcard, tickets can be loaded on to it at any time on the bus or in local Stagecoach and Thamesdown travel shops.

Paul Jenkins, Managing Director of Thamesdown, said: “For many years Swindon has had a ticketing system where both bus companies accept each other’s season tickets without charging the passenger an additional premium.

“By working together to improve this system and make bus travel easier in and around Swindon we hope that this gives people even more reason to use our bus services.”

Rupert Cox, Managing Director of Stagecoach West, said: “This is great news for Swindon’s bus users. Stagecoach is making an £11million investment across the country in new digital technology to make it easier for our customers to use the bus. Smart ticketing, better information and easier ways to buy travel are at the heart of our strategy. This new scheme shows that, by working together, bus operators, along with our other partners, can make buses even better for the many people who rely on them every day.”

For more information on Thamesdown’s tickets and services, visit

For more information on Stagecoach West tickets and services, visit