Smarter Media appoints Head of PR and Social Media

By Anita Jaynes on November 28, 2014

Swindon-based Smarter Media continues to expand after appointing experienced journalist Steve Butt as Head of Public Relations and Social Media.

The 38-year-old former Swindon Advertiser sports editor will head up Smarter Media’s new public relations division Smarter PR and manage Smarter Social, the company’s social media department.

Smarter Media’s managing director Karl Paul described Steve’s arrival as “extremely exciting” and believes the appointment means his company can now offer businesses maximum exposure.

“It’s great to be expanding the team with such an experienced person,” said Karl. “The value that Steve adds to the business and our clients is fantastic and certainly exciting.

“I have known Steve for a number of years and I know what he is capable of.

“With Steve’s expertise, industry knowledge and wealth of contacts, we can now offer our clients maximum exposure for their businesses.

“I look forward to developing the PR service that we offer with Steve and further growing the business in general in the coming months.

“We are already offering our PR service to a number of local and national clients and the initial feedback has been fantastic. With Steve now onboard we look forward to taking the business to the next level.”

Steve says he didn’t have to think twice about joining Smarter Media and is confident his appointment will play a pivotal role in the continued expansion of the company.

“It is an exciting opportunity that was too good to refuse,” said Steve. “Karl’s website, SEO and social media knowledge is second to none but he wanted to offer a public relations service to his clients and obviously that’s where I come in.

“I have worked in the media throughout my career which means I know exactly how the industry operates. Thanks to my experience I know what editors are looking for and how to gain exposure in the media. But our PR service offers far more than just a press release writing service, our PR and marketing strategy will be tailored to our clients’ needs and completely managed by us.

“This new PR division means Smarter Media now offers a complete service to businesses from building a website and enhancing SEO results to maximising social media and running PR campaigns, all at an affordable price.”

Pictured above: Steve Butt (left) and Karl Paul (right)