Search Marketing Training Workshops for Wiltshire businesses

By Anita Jaynes on 5 April, 2019

Bradford on Avon-based digital marketing agency, Varn Digital Marketing, have introduced a series of Search Marketing workshops for 2019.

These training workshops on Technical SEO, Google Ads, and Google Analytics are designed for managers looking to up skill themselves or members of their team to drive the business forward.

The Varn training courses have been created and will be delivered by their in-house experts, who have over 15 years of experience analysing and optimising websites and running successful search marketing and paid advertising campaigns. The workshops will allow attendees to tap into all this expertise, bringing individuals up-to-speed and helping them to build their skills and confidence.

The courses can be booked on to via Eventbrite and will be run multiple times throughout the year. For more information see the summaries below.

Introduction to Technical SEO

This workshop will give attendees an understanding of the fundamental search engine optimisation elements required to improve the performance of their website on Google and other search engines.

Dates: Tues 30th Apr| Tues 30th July | Tues 29th Oct

More info:  

Introduction to Google Ads

Run in partnership with their sister company, AdPilot, this Google Ads workshop aims to provide attendees with the know-how needed to research, build and manage a structured Google Ads account. Those attending the workshop will learn how to make the most of Google Ads to help your business grow.

Dates: Weds 29th May | Weds 28th Aug | Tuesday 26th Nov

Grow your business with Google Analytics

This Google Analytics workshop will provide attendees with the knowledge needed to set up and manage a Google Analytics account, allowing them to monitor, analyse and improve the performance of their website. Google Analytics is commonly used by all businesses and having the skills needed to manage a Analytics account is essential.

Dates: Tues 25th June | Tuesday 24th Sept

More info:

Varn Digital Marketing’s Managing Director, Tom Vaughton, explained the reason behind these workshops.

“We’ve noticed an increased demand amongst our clients for training surrounding the work that we are doing on their website. Not only does it give them the knowledge and skills to grow their in-house team, but it also helps us when discussing work with clients as they have a better understanding of the processes. We are really looking forward to offering businesses the chance to broaden their knowledge of search marketing.”

Each workshop is limited to 8 people per session to allow for the best possible learning environment and to allow for questions and looking at live website examples. The workshops will be held at the Varn offices, in Bradford-on-Avon, making them easy to attend for those living and working in Wiltshire and the surrounding areas. The workshops cost £250+VAT and are each three hours long. To find out more about the workshops please go to or contact Varn on 01225 439960.