Scott Media keeps it in the family with new recruit

By Nick Batten on 15 February, 2024

Media and PR expert Fiona Scott didn’t have to look far when it came to recruiting a new team member – because she has been joined by her stepdaughter Lauren Roberts.

Fiona, who runs Swindon-based PR agency Scott Media, has recruited Lauren to help meet the needs of her ever-growing client base.

Lauren is initially spending two days a week with Fiona and her VA, Hannah Edwards, but that role will expand in the future.

Fiona, who set up Scott Media 16 years ago following a successful career in print and broadcast journalism, said Lauren was a fantastic addition to the team.

“It will be a steep learning curve for her but I know Lauren is more than capable and she is very keen to get going,” said Fiona. “She has all the raw talent needed to make a great PR professional and I am very excited that she has come on board.”

Working in PR is a new venture for Lauren, who is getting back into employment after a year’s maternity leave following the birth of her son, Oliver.

After taking A-levels in Art, Media Studies and English Literature, Lauren, 30, had planned a career in journalism but chose a different path during her gap year.

She went into finance and, before having Oliver, had been managing a credit control team with a fuel company, but is now keen to get back to her creative roots.

Lauren said, “After A-levels, I wasn’t sure about going to university so took a gap year, and ended up getting a full-time job in a loan company, which then led me into credit control.”

“I realised going back to a full-time role wouldn’t work for my family because I wanted something more flexible, and then this opportunity with Fiona came up. It’s great, because it gives me the chance to rediscover my creative side and I am really enjoying the challenge.”

Scott Media specialises in supporting businesses and entrepreneurs with their PR, and works with organisations across the UK.

For more information on Scott Media visit:

Pictured above: (left to right) Fiona Scott and Lauren Roberts