Shops, cafes, pubs and restaurants are among dozens of businesses invited to sign up to Salisbury’s first ever city centre gift card.
An initiative of Salisbury Business Improvement District (BID), the card is designed to bring more consumer spend into the city by encouraging people to ‘shop local’.
Working in the same way as any branded store gift card, the Salisbury Gift Card is pre-loaded with the amount available to spend, with options ranging from £10 up to £500.
Launching in June 2018, the card can be used at participating retailers, restaurants, pubs, cafes, hotels and tourist attractions. Key sectors include retail, leisure, health and beauty and entertainment.
BID Chief Executive Robin McGowan said: “This is an excellent initiative to keep spend in the city and support our businesses.
“The product is a huge success in other cities across the country and has so far been very well received by Salisbury businesses.
“We have a superb offering in Salisbury and the BID is doing all it can to help us regain momentum after recent events.”
Salisbury BID is also encouraging employers within easy reach of Salisbury to consider offering the card to their workforces as an employee incentive or reward.
Susi Mason, owner of independent High Street shop Casa Fina, a specialist in lighting, home and fashion accessories, and a BID director, said: “There is no more direct way to boost shopping activity in the city than with a Salisbury-wide gift card.
“This is a fantastic innovation to show support for local businesses while giving the card holder complete choice in how they spend the amount gifted.”
The initiative is completely free to Salisbury BID members, but businesses must register to participate and already have a card payment facility.
Sign-up is triggered by a BID representative swiping an initial gift card through a payment machine. Branded window stickers are available to highlight involvement.
Registration of businesses is under way now and consumers will be able to purchase the card online in June at www.salisburygiftcard.co.uk or at selected sales points in the city.
The gift card is the latest in a series of initiatives by Salisbury BID designed to support city businesses.
Other recent initiatives include a BID-led procurement partnership that harnesses members’ collective buying power to help cut utility bills and other costs.
Salisbury BID is funded by more than 500 city centre businesses who pay an annual levy which is invested into projects and services that support economic activity.
Pictured above: Businesses already due to participate in the new card scheme include Shirley Snells Florist in Milford Street. Pictured are owner Jill Jolliffe, right, and colleague Rhonda Cook.