AR opportunity for South West Marine Tech companies

By Ben Carey on 11 December, 2020

A new Augmented Reality (AR) project has been launched giving South West exporters in the Marine sector a chance to showcase their companies across the world.

The initiative, which is open to applications until Wednesday 16th December, will provide a unique opportunity to demonstrate products without the need for travel.

Three companies will be selected for the project, with immersive AR experiences being produced to enable international buyers to understand the products and their unique capabilities. 

Swindon-based Render has been appointed as the contractor to roll out the AR technology for the three successful applicants.

The company is a pioneering, innovative agency that has been creating immersive digital content for over a decade, working with a variety of local, national, and international brands.

Nadine Miles, Operations Director, said, “The current global situation has made it more important and more challenging than ever for marine companies looking to export to get their products in front of potential customers.  

“AR is an incredibly powerful way to do this because it enables them to meet and collaborate virtually with both prospects and colleagues, and do this with photo real 3D models of their innovative products or process in the room with them. 

“When you add to this the reduced need for travel and that it can be used again and again it is both very economically and environmentally efficient.” 

The maritime sector contributes around £12 billion to the UK’s exports and the project will support the Government’s five-year maritime plan for the UK to capture a significant global market share in important technologies.

AR has been reported to improve companies’ sales due to its ability to engage and immerse buyers in product experiences. According to a recent study, 65 per cent of companies find that immersive technologies have opened new markets and sectors for them.  

Paul Shand, the Department for International Trade’s Head of Trade in the South West, said,“This project is a fantastic opportunity for marine companies in the South West to continue to showcase their products to overseas buyers while reducing their carbon footprint. 

“Covid-19 has created some challenges for businesses, but it is through initiatives such as these that firms can become resilient to economic instabilities and grow their business through nurturing relationships with overseas buyers.”  

Applications close at midnight on Wednesday 16th December. More information and the link to apply can be found here.