A new Augmented Reality
(AR) project has been launched giving South West exporters in the Marine sector
a chance to showcase their companies across the world.
The initiative, which is
open to applications until Wednesday 16th December, will provide a unique
opportunity to demonstrate products without the need for travel.
Three companies will be
selected for the project, with immersive AR experiences being produced to enable international
buyers to understand the products and their unique capabilities.
Swindon-based Render has
been appointed as the contractor to roll out the AR technology for the three successful
The company is a pioneering,
innovative agency that has been creating immersive digital content for over a decade,
working with a variety of local, national, and international brands.
Nadine Miles, Operations
Director, said, “The current global situation has made it more important
and more challenging than ever for marine companies looking to export to get
their products in front of potential customers.
“AR is an incredibly powerful way to do this because it
enables them to meet and collaborate virtually with both prospects and
colleagues, and do this with photo real 3D models of their innovative products or
process in the room with them.
“When you add to this the reduced need for travel and that it
can be used again and again it is both very economically and environmentally
The maritime sector
contributes around £12 billion to the UK’s exports and the project will support
the Government’s five-year maritime plan for the UK to capture a significant
global market share in important technologies.
AR has been reported to
improve companies’ sales due to its ability to engage and immerse buyers in
product experiences. According to a recent study, 65 per cent of companies find
that immersive technologies have opened new markets and sectors for them.
Paul Shand, the Department for International Trade’s
Head of Trade in the South West, said,“This project is a fantastic opportunity
for marine companies in the South West to continue to showcase their products
to overseas buyers while reducing their carbon footprint.
“Covid-19 has created some
challenges for businesses, but it is through initiatives such as these that
firms can become resilient to economic instabilities and grow their business
through nurturing relationships with overseas buyers.”
Applications close at
midnight on Wednesday 16th December. More information and the link
to apply can be found here.