RedHead PR founder becomes managing director at Gingernut Creative

By Anita Jaynes on 19 March, 2015

Sara Tye, the award winning and top 500 international PR and business development expert and founder of Swindon based redhead PR, is Gingernut Creative’s new managing director.

Gingernut Creative is a Birmingham-based creative agency. It helps organisations inspire diverse audiences through its expertise in research, strategy, design, branding, digital and video. Gingernut Creative has a diverse client list, with a particularly strong presence in the health care sector where clients include, Pfizer, the NHS and several local authorities across the UK. The company also has clients in the education, technology and leisure sectors.

A communications expert with over 30 years’ experience, Sara has been voted Green PR of London by the Evening Standard and was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. She helps develop businesses, individuals and organisations through networking, publicity, online strategies and proven business development techniques.

Sara spent three years managing the personal PR internationally for The Body Shop’s eminent founder, the late Dame Anita Roddick. She took them online, making the retailer one of the world’s first to establish a global internet presence.

The Make Your Mark for a Tenner campaign, which Sara helped develop, was commended as one of the CIPR’s best sustainable PR programmes. Sara was also responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.

Sara is the founder and managing director of redheadPR, a team of smart, passionate people who identify PR and marketing opportunities and deliver for ambitious brands, individuals and organisations. Clients of redheadPR include innovative businesses in sectors including gardening, heating, ventilating and air conditioning, food and drink, travel, property and business services.

Sara said: “This is very exciting. Gingernut Creative’s goal to make a positive difference through communications spoke strongly to me. I’m looking forward to combining the expertise of Gingernut Creative and the strengths of redheadPR, which include, PR, corporate social responsibility and online marketing for the benefit of both businesses’ clients.”

Sara is a passionate and motivational speaker, a writer, coach, mentor and trainer.

For media enquiries, please contact Emma De Maio, redheadPR, 07921 160 134,