Purpol Marketing kicks off social media campaign for Small Business Saturday

By Nick Batten on 28 August, 2017

Purpol Marketing has been named as one of the 100 firms who will be championed in the run up to Small Business Saturday.

Now in its fifth year in the UK, Small Business Saturday is promoting one business per day on social media, in the run-up to its annual event on 2 December 2017. The event is a nationwide campaign designed to celebrate the success of the UK’s five million small businesses. Purpol Marketing was featured at the very start of the campaign on Friday 25 August.

As Purpol acts as an external marketing department, offering consultancy on marketing strategy to start ups and small to medium sized enterprises (SMEs), they say they are “especially thrilled” to be featured in the SmallBiz100.

With small and medium sized business accounting for over 99% of all private sector business in the UK, Small Business Saturday aims to promote the importance of “shopping locally” to the growth of the UK economy. This campaign is designed to have a lasting impact, in which people will be encouraged to spend and support small businesses all year round, more readily thinking to shop locally within their community. It is hoped that the day will exceed last year’s £717 million that customers spent with small businesses on Small Business Saturday.

Michelle Ovens, director for Small Business Saturday, said, “The campaign has really captured the hearts of communities and it gains in traction year on year. This is not just because it’s a nice message, but because everyone gains from it; small businesses are getting new customers and revenues, customers are meeting new businesses that offer great service, great value and are run by local people who know your name when you walk through the door.”

Purpol claims to champion this cause, giving up time to deliver workshops and speaking engagements to numerous small business networking events and organisations.

Denise O’Leary, founder and managing director for Purpol Marketing, said, “I think Small Business Saturday is a great way for us small businesses to showcase the wonderful work all small businesses and entrepreneurs do. This is a chance for our vision and skills to be recognised. At Purpol, we strongly believe working together in partnership with other small businesses gives greater strength to a business through shared resource of knowledge, greater reach and brand awareness.”