Purpol Marketing welcomes interns during Covid-19 crisis

By Ben Carey on 31 July, 2020

Purpol Marketing has continued its internship programme throughout Covid-19, welcoming eight students from two of the region’s universities.

The Chippenham-based company has been joined by undergraduates from Bath Spa University and the University of the West of England, offering digital internships to help them develop their skills.

Charleen Dunn, Georgina Newham, Jade Lucas, Diane de Guzman, Ray Vandyck, Jack Marchant, Katie Sugrue and Megan Bower are all experiencing internships during the summer across marketing and bid writing disciplines.

Denise O’Leary, Managing Director and Founder of Purpol Marketing, has always championed the importance of having a strong millennial voice within both the company and the industry.

She said, “I’m thrilled that Purpol are again providing internships to invite new perspectives into our business. They will be learning about both the Marketing and Bid Writing expertise that Purpol provides to our clients and by using our online courses and zoom online briefings they will gain real life practical experience that will be a great addition to their studies, equipping them for the world of future employment.”

Below some of Purpol Marketing’s interns share their experiences.

Georgina Newham:

“At the end of the day, doing a degree is great but the only way to get experience is to get experience. When companies are willing to offer opportunities to work with them it can make a world of difference to future employability and can be the difference between getting and not getting a job. Internships are necessary for graduates entering job marketing and we all appreciate any company that wants to work with us. It feels rare that a company seems to genuinely want to help students who need experience and I feel lucky to have been given this chance by Denise. I learned so much about the world of marketing from both an expert in the field and my fellow interns who all took the project in different directions. Sharing our take on the marketing strategy was so important as a learning opportunity and I am excited to learn even more as I continue down this career path.”

Charleen Dunn:

“I began the internship by completing two online courses. The first, titled Magnificent Marketing, was hugely engaging and insightful. It included quizzes, B2C and B2B examples and workbooks at the end of each section. These activities allowed me to reflect on the content and consolidate my learning. The course covers all aspects of marketing, from Lead Generation to Brand Identity, resulting in masses of useful content, ideas and concepts. I found this course to be hugely beneficial for my understanding of marketing strategies and marketing in a real-world context. The second course Digitally Marketing Your Way to Recovery helps the participant recognise the importance of digital marketing in today’s society, especially during unprecedented events such as Covid-19. The course is presented with a clear and concise structure. I learned a lot about the importance of communication and offering value to your customers and clients. I gained a great insight into the various digital marketing channels which were largely discussed.

“From the beginning of this internship, I wanted to push myself outside of my comfort zone to develop my skills and learn more. This internship has allowed me to do so and I have l gathered an abundance of knowledge surrounding digital marketing and marketing campaigns. I am grateful to Denise and Purpol Marketing for the experience.”

Ray Vandyck:

“As a student recently completing first year of a Business Management course, during the summer of 2020 I was looking to get some experience in the realm of digital marketing and business operations. After completing courses, we participated in a three-hour video conference, where Denise talked through the key ideology of the courses and their features, before discussing our own perspectives on each topic. I chose to take the opportunity to learn more about a specific part of online promotion, a direct email campaign with an A/B test. I explored how two different tones could be used in an initial email posting showing the online course, and how the current pandemic could be used as inspiration for the urgency of businesses to review their online marketing strategy.

Overall the process was an intriguing and fun one which broadened my understanding of what marketing means in a modern context. It was an invaluable experience speaking with Denise due to her extensive knowledge of the field, and a great gesture to be offered the placement for no charge as a student.”

To find out more about Purpol Marketing including the online courses Magnificent Marketing and Better Way to Bid visit www.purpolmarketing.co.uk

Pictured: Purpol Marketing’s interns take part in a Zoom call with Denise O’Leary.