Nicholas Wylde: Business against Poverty’s Member of the Month

By Anita Jaynes on 31 July, 2015

Nicholas Wylde, is the South West’s leading independent jeweller and goldsmith. Nicholas has shops in Bath and Bristol and recently had a ‘Pop-up shop’ in London’s flagship Fenwick’s store.

Nicholas has supported Business against Poverty (BaP) for several years and in Autumn 2014 released a bespoke silver, designer jewellery collection called ‘The Expressions Collection’ for People against Poverty. A percentage of those sales goes direct to PaP, and to date PaP have received nearly £1,000 in donations and sales continue to grow.

We interviewed Nicholas Wylde to find out more about him and his work.

What motivates you?

I have always had a passion for design and making things. My mind never stops churning away creating images of jewellery and now Wylde Art.

My inspiration comes from everything that is around me whether it is architecture, flowers, paintings, even photos. I’m fortunate as I like to think three dimensionally. Sometimes I wake up in the morning and sketch an idea out that has come to me whilst sleeping.

I wish I could develop all my ideas but I tend to choose the ones which I feel would work best otherwise the windows would be overflowing.

What is your business philosophy?

To bring unique creative jewellery to the high street, to stand out from other jewellers and to make the experience when purchasing something special a truly happy occasion.

Who do you admire the most?

Well it has to be Sir Richard Branson. I am dyslexic and I also channel my enthusiasm into driving the business forward.

What I’ve learnt from him is to never stand still. If you do you may go backwards, trust your instinct if you have a good idea then have a go.

I don’t have an airline to launch but I have my own Wylde Flower Diamond® which I hope one day will be the ‘must have’ diamond. To be the new ‘Tiffany’ of the world.

What would be your advice to anyone wondering if their business could benefit from joining Business against Poverty?

I have supported Business against Poverty for many years. It’s about being able to give back something that means a lot to you. There are lots of children in the UK and around the world who are in very vulnerable situations; so any small help from a business goes a long way to take these kids off the streets into safe hands and a chance for
the future.

As a supporter of the charity the benefits are large. Meeting like minded business people and knowing your donation is going to a charity based locally with a global reach which means you can see where the money is going.

To find out more about Business against Poverty visit:

For more about People against Poverty visit:

To view the Nicholas Wylde Expressions Collection click here