Newland Homes starts its 25th year with unprecedented planning success

By Anita Jaynes on 1 February, 2016

Award-winning regional developer Newland Homes has started its 25th year on a high, having won planning permission for more than 250 new homes across seven sites in the south west and west in December.

The unprecedented volume of successful planning applications secured in a single month means that 2016 will see the company bringing forward new developments of high quality homes in communities across Somerset, Gloucestershire, South Gloucestershire, Wiltshire and Worcestershire.

Newland Homes will also be launching several further developments this year, including a final phase for Grenville Place in Bideford, Woolavington in Somerset, Castle Court and Midland Way in Thornbury, Randolph Avenue at Yate, and Bowbridge Wharf in Stroud.

The developments will create a number of opportunities for new employees and for the company’s contractors.

Newland Homes’ Design Director, Jeremy Drew, said that the considered approach that the company takes in consulting with communities before and during the planning process continues to be the key to the company’s success in securing planning permission.

“Our philosophy is to consult closely with local stakeholders, including neighbours, councillors, planners and community organisations, so that our developments can take on board suggestions, adapting and tweaking our plans accordingly,” said Jeremy.

“There are two good reasons for taking that approach. One of course is commercial – by responding to local preference and need, we build homes that individual people and families aspire to, and want to buy.

“But it’s also the outcome of the approach we take across our business, which is that everything we do is considerate, conscientious and crafted.”

Of the seven proposed developments, five were granted planning permission at committee, while two – in Nailsworth and Frome – were gained at appeal.

Jeremy Drew said that on the few occasions that the planning path has been less smooth, and an application has been rejected by a planning committee, the company’s competence in meeting planning policy guidelines and understanding the wider planning context has enabled it to win on appeal.

He cited Newland Homes’ development at The Old Marketplace in Andoversford, Gloucestershire, as emblematic of the value of genuine local consultation.

“Around half of the properties available for sale have been bought by people who already live in the village,” said Jeremy.

“We consider that a huge endorsement of our approach to consultation, and are delighted that we appear to have got the development so right as far as local people are concerned.”

Since it was founded 25 years ago, Newland Homes has become a major regional player, and is responsible for more than 200 developments and more than 2,500 completed homes.