New VisitWiltshire guides to help boost local tourism economy

By Nick Batten on 25 January, 2018

VisitWiltshire is producing a series of new guides to further boost the county’s “growing” tourism economy.

The new publications – including a ‘Time for Wiltshire Visitor Guide,’ the ‘Time for Wiltshire Visitor Map’ and a ‘Travel Trade Guide’ – will aim to provide visitors with a “more user-friendly and comprehensive” guide to what Wiltshire has to offer.

The guides form part of a series of publications produced by VisitWiltshire which it claims to have a total distribution “in excess of 300,000.”

VisitWiltshire’s marketing manager, Fiona Errington, said: “VisitWiltshire’s 2018 publications form a key part of our overall marketing activity, which is designed to grow Wiltshire’s tourism economy – currently worth an estimated £1.5 billion and supporting over 29,000 jobs – and raise awareness of our beautiful county.”

According to VisitWiltshire, the new publications have been produced in response to a “growing demand” for more detailed information from visitors to the county.

Fiona explained: “Wiltshire has a growing reputation as a great destination for foodies with a wealth of fantastic places to eat and some fabulous food producers. As visitor numbers continue to increase, we are also seeing a growth in people wanting to go beyond the established tourism hotspots and explore and discover Wiltshire’s many amazing towns and villages.”

She added: “With this in mind, look out for our two new maps – a ‘Food and Drink Map’ and a ‘Towns Map’ – available in spring 2018. These will provide visitors with a more user-friendly and comprehensive guide to what Wiltshire has to offer and will further boost the county’s growing tourism economy.”

The new 72-page 2018 ‘Time for Wiltshire Visitor Guide’ is available from information centres around the UK and will be distributed via exhibitions at home and abroad, selected airports, ports, motorway service stations, supermarkets, shopping centres and attractions.

The 2018 ‘Travel Trade Guide’ is being sent out via a ‘mailshot’ to travel trade contacts, distributed at exhibitions at home and abroad, and to named individuals responding to VisitWiltshire’s annual group’s advertising campaign.

All the guides and maps are also available to download from the VisitWiltshire website –

Pictured above: The front cover of one of the new guides