New investment to boost trade in Chippenham town centre

By Anita Jaynes on May 5, 2015

The Chippenham Business Improvement District (BID) and the owners of Emery Gate shopping centre, Eagle One, have announced the launch of a new promotional campaign to attract more shoppers to the town centre.

The announcement comes off the back of a £10,000 financial commitment from property investors Eagle One, who are BID levy payers and keen to support the BID in its marketing of the town centre.

The Chippenham BID, which was voted in place by the local businesses in November 2014, will invest over £1.5m on projects over the five years of the BID term. The BID is financed by an annual levy paid by businesses operating in the designated BID area and with a rateable value of £5,000 or more.  This currently covers 377 businesses, who together will pay a BID levy generating £365,500 per annum.  The monies contributed by the BID Levy payers will focus on town centre marketing and events as well as addressing infrastructure issues such as the provision of additional car parking and ensuring Chippenham is a safe, clean and welcoming town.

BID Manager Carolyn Brownell said: “The commitment by Eagle One to invest in Chippenham and work in partnership with us is a great start for the BID. We have funds set aside to develop marketing activities that will directly encourage shoppers living outside of Chippenham to visit the town, but this additional injection of money will help take the marketing of the town to the next level.”

Michael Bryant, Development Manager at Eagle One, said: “We are pleased the businesses in Chippenham voted to have a BID as we know from other sites in the South West that the BID will have a massive impact on the town. There is much work to do in terms of improving the profile and image of the town, and we are more than happy to commit extra funding to help make that happen.”

The Chippenham BID will launch its new promotional campaign in June 2015 which will include a new city centre brand, advertising and a programme of events.

Pictured above: Michael Bryant, development manager at Eagle One with Chippenham BID manager Carolyn Brownell.