New faces join team at Swindon’s innovative digital marketing specialist

By Anita Jaynes on 4 March, 2019

Digital marketing specialist Smarter Media has welcomed two new team members to meet growing demand as the company goes from strength to strength.

Smarter Media, based out of Crowood House, in Swindon, offers search engine optimisation campaigns, social media marketing, digital sales funnels and strategic digital content and has grown steadily over the last seven years.

Their clients include Trak Employment Solutions, Moovahome and 24HourGym.

Business owner Karl Paul, 37, said, “In 2018, we grew 120% and we’ve now expanded the team, going from two members of staff to ten, including building up our board of directors.”

Joining the team are business development manager Nataley Fryer and finance director Martin Baker. Swindon entrepreneur James Phipps also joined the board as non-executive chairman last year.

Nataley, 36, has had a long career with Newsquest and Global Radio and helped with the digital relaunch of Swindon’s Link magazine.

The mum-of three, who did business and media studies at Swindon College, said, “In today’s cluttered market, businesses are often faced with too many options to consider in order to make their business stand out. Everyone at Smarter Media shares the same vision to really understand a business’ digital needs.

“To be able to advise and implement a strategy that delivers results and being part of this team is a culture I am passionate about working in.”

Financial director Martin, 51, is Swindon born and bred and has joined the team to help Smarter Media grow further. Martin became an accountant in 1992, working for companies including Allied Dunbar, Burmah Castrol and BP.

He said, “I met Karl through networking and this job was a great fit for me and in an area that interests me. I like Karl’s attitude to work and his ethics. He has a lot of integrity and looks after people well – he wants to do business the right way and that appeals to me.”

Karl, a former St Joseph’s School pupil, says he expects Smarter Media to continue its upward trajectory in the year ahead.

He said, “2019 is looking good. We’ve had a strong beginning and signed five or six new clients in one week alone. We’ve also just launched our new version of our sales funnel, the previous version of which provided most of our growth last year, and this is a step up so I’m confident it will deliver double the return at least. Our plan is to go out and build up a client base locally.

“One of the things we’re very keen on is the more profit we bring into the business the more we can support the local community. We support a lot of charities and are extremely keen on giving something back. Last year we supported organisations like the Younite Foundation, Threshold Housing and the Horseshoe Gym, and we’ve just sponsored Abby Miles who’s got a place on the England Under-21s netball team so we’re going to help her on her way to Cape Town in the summer.”

For more about Smarter Media visit

Pictured above: Martin Baker and Nataley Fryer, the new team members at Swindon-based business Smarter Media.