Swindon MAN hits the bullseye with James Wade sponsorship deal

By Anita Jaynes on February 23, 2015

A leading truck manufacturer, which has its head office in Swindon, has propelled itself into big time darts by linking up with one of the sport’s biggest names.

Winner of eight major titles, James Wade will be sponsored by MAN Truck and Bus UK, as he continues his quest to add to his collection of big wins over the next 12 months.

The partnership kicked off with an exclusive launch event at the company’s head office in Swindon today and will run through to 1 February 2016.

The event allowed Wade to meet and greet key people from the company, and gave MAN employees the chance to take on the talented left-hander in a series of special nine-dart challenges.

Speaking of the event, MAN Truck & Bus UK’s managing director, Simon Elliott, said: “We’re extremely excited to have partnered up with the best left-hander in the world of darts.

“It has been an amazing day at MAN Swindon.The staff have enjoyed rubbing shoulders with a top sporting star and James has been happy to mingle with the staff.“

Under the deal Wade will sport the MAN logo on his shirt and will become MAN Truck & Bus UK’s ambassador, making personal appearances on behalf of the company at major trade events.

James Wade, also known as ‘The Machine’, boasts an impressive eight major titles, making him one of the most successful players in the history of the Professional Darts Corporation.

The Machine has won both the World Grand Prix and UK Open twice and has also triumphed in the Premier League, World Matchplay, The Masters and the Championship League.

The 31-year-old says he is thrilled to have secured sponsorship from MAN Truck & Bus UK as he continues to mount a challenge for a second Premier League crown.

Wade said: “I am over the moon to have the backing of such a well-respected brand and with the Premier League in full flow, this deal couldn’t have happened at a better time.

“MAN is well established as a leading truck brand across the world and darts has become a global sport in recent years so this is the perfect partnership.

Simon added: “Darts has seen a huge surge in popularity in recent years, and with the backing of Sky Sports television coverage, the sport has soared to a whole new level and is now watched by several million people during the year.

“We’re looking forward to raising the profile of MAN Truck & Bus UK through the partnership with James over the next 12 months.”

Pictured above: MAN Truck & Bus UK’s managing director, Simon Elliott alongside James Wade