Malmesbury Town Team is helping its members through the challenges
faced by Covid-19 as social distancing measures continue to impact on trade.
The current government requirements, which include the provision
of space to queue outside shops, has necessitated the widening of pavements,
leading to a reduction in parking spaces in the town.
The Town Team is offering support and guidance to local
businesses affected by these measures and is asking them to consider the
challenges they may face in the future. Regular conference calls are held for
business owners, with experts on hand for one-to-one sessions on operations, marketing
Malmesbury Town Team spokesperson, Gordon MacPherson, said,
“The challenge retailers
face is massive; many people may not be immediately comfortable coming back to
town centres even with increased safety measures.
that we’re in a position to safely open up to the public again, businesses in
Malmesbury are looking towards what the future could look like. Click and
collect will continue to grow, perhaps with opportunities for towns to create
an online collective platform for businesses which operate in bricks and mortar
online options and delivery services will be welcomed not just by the elderly or
by those shielding but also the additional people now working from home. Plus,
there’s a huge opportunity to make the most of our shop local Malmesbury Gift
Card scheme launched late in 2019 with over 34 town centre shops and businesses
The Summer Café has embraced this vision for the future, having re-opened on 3rd
July with an easy to use click and collect takeaway menu. In addition, they
have expanded the business into premises next door in readiness to implement
social distancing measures for customers wanting to eat in.
Owner Debbie Wood
said, “We’ve had a very positive response to our click and collect
service. People have found it easy and convenient to be able to order and pay
online, then pop in at the selected time and pick up their coffee or brunch.
It’s a great way of helping to overcome the challenges of social distancing.
“Everything we can do to make it easy and safe for people
to shop in Malmesbury is great for the town centre in general, so we are really
pleased to have been able to take this step.”
added, “We are living in strange times and we all need to adjust.
Sustainability, climate change, community and green spaces are what our minds
should be exploring, not to mention how technology can help us all, and before
all that, how we get through the immediate crisis which will be with us for a
all support our local traders. Whilst there are tough times ahead a massive
opportunity exists as customers move to local rather than regional
destinations. Let’s not forget how lucky we are in Malmesbury to live in such a
vibrant, treasured and historic space as we return to the high street, shop
local and see our businesses build again for the future.”
business interested in joining the next conference call for business
owners should email firstname.lastname@example.org