Malmesbury free Parking initiative gives high street shops a boost

By Anita Jaynes on December 12, 2015

At the end of July 2015, Malmesbury Town Council and Malmesbury Town Team announced FREE parking for 2 hours in the town’s Station Road Car Park. This was a welcome and unique initiative with both parties jointly subsidising Wiltshire Council’s parking revenues for a 12-month trial. The Town Team and Town Council are pleased to announce that early figures show a significant increase in short stay visitors using the Station Road Car Park. By the end of October 2015 analysis showed:

  • 165% increase in short term users
  • 4128 1 and 2 hour tickets issued in August, September and October 2015 compared with 1555 purchased in the same period in 2014
  • 1844 more cars parked during the daytime in Station Road Car Park in August, September and October 2015 than the same period in 2014
  • An average increase of 615 tickets issued a month or 24 tickets per ticketing day.

Spokesperson for Malmesbury Town Team, Gordon MacPherson, said: “The objectives were to make car parking options more attractive and increase the number of visitors using the Station Road car park. Results after the first 3 months of the trial are very encouraging. We will continue to promote free parking through promotional material and on Malmesbury’s new web site www.discovermalmesbury.life

Mayor, Cllr John Gundry, added: “The early success of this joint Town Council and Town Team initiative is very positive news for both Malmesbury residents and visitors. We are grateful for Wiltshire Council’s support is establishing this scheme.”

Wiltshire Cllr Simon Killane commented: “Convenient and affordable parking spaces are hugely important to the success of our High Street and this initiative demonstrates a positive example of giving market towns a much bigger say in how they determine their own parking charge rates.”