Corporate social responsibility or CSR has become a bit of a buzzword in recent years losing its true meaning and the real benefit of embracing it in your business culture. Research shows that firms who make a positive contribution to society see multiple benefits.
With company time being so precious, it’s OK to think ‘what’s in it for me?’ Especially for sole-traders and start-up businesses, the thought of giving up precious time in the office can be a worrying thought, as much as you might want to help society and give something back.
Here are 5 top reasons to do good things in your business
- Increased social awareness, brand authority and trust
- Greater productivity – CSR is great for team building
- Helps recruitment and employee retention- people want to be associated with an ethical employer
- Strengthens professional network- a great way of meeting with other likeminded companies
- Increases profitability- through brand recognition and customer loyalty
With so many charities appealing for volunteering and fundraising help it is often hard to know who to help. One way to make a difference and be able to measure your impact is by supporting a dedicated charity for the year. Some companies may even choose to support one local and one national or international charity.
5 ways to raise charity funds in 2016
- Organise a cake sale at work: Macmillan Cancer Support hold the World’s Biggest Coffee Morning each year in September. In 2016 it falls on September 25. Find out more at: coffee.macmillan.org.uk
- Dress down and cash up: Have a non-uniform/ business dress day and donate the amount raised to a charity like Dorothy House Hospice dorothyhouse.org.uk
- Run a half marathon and sponsor a charity either as an individual or as a team. The Vitality Bath Half is on March 13. Find out more at: bathhalf.co.uk
- Feeling fearless?: Why not do a charity skydive? Wiltshire Air Ambulance organise events each year. Visit their website for more details: wiltshireairambulance.co.uk
- Become a Business against Poverty member and help alleviate poverty at home and abroad. Find out more at: businessagainstpoverty.com
And don’t forget CSR isn’t just about supporting charities. It starts at home. Ensure your business is a mindful employer all year round by attending one of Swindon Mindful Employer’s conferences in 2016. Contact firstname.lastname@example.org for more information or call 01793 432031