Love Local Trowbridge – Day 1

By Anita Jaynes on 10 October, 2020

For the next week (Saturday 10th October – Friday 16th October) we’re celebrating Trowbridge, as part of our 15 week #LoveLocalWilts campaign.

About Trowbridge

Trowbridge is on the River Biss and has a long history as a market town at the centre of the woollen cloth industry. The origins of the town go back to at least the Saxon age; the name comes from the Saxon words treow-brycg, meaning tree-bridge. 

After the Norman Conquest, Trowbridge gained importance for weaving. Henry de Bohun, obtained the earliest recorded royal market charter in Wiltshire which is amongst the oldest in England. De Bohun was among the most active barons who forced John to accept the Magna Carta in 1215. 

In the 14th century, the weaving industry began to grow and later the Kennet and Avon canal played an instrumental part in the town’s development. The town was at the forefront of supplying clothing and blankets in south west England in the late 18th and early 19th centuries by which time it held the nickname “The Manchester of the West”. The town centre is full of 18th-century buildings erected by wealthy clothiers. 

Today Trowbridge remains a market town with good links by rail and road. 

Spotlight on indie business Henley’s Cake Company

Situated at Unit 4, St Georges Works on Silver Street, Henley’s Cake Company is an independent business started by Hilary Henley and Maggie Taylor three and half years ago selling cake decorating essentials and equipment, baking tins and kitchenware. 

In addition they make and sell bespoke celebration cakes and run cake decorating and sugar-craft classes.

Hilary and Maggie started the business because they felt the need within the local community since the closure of H B Pitt Ltd (where Hilary used to work). Hilary said, “We serve not only Trowbridge but have customers from quite a few of the outlying towns and villages.” 

During lockdown the business diversified into stocking flours and yeast alongside its usual range of cake mixes. Hilary and Maggie have also been selling homemade traditional style cakes by the slice at the weekend so customers can have a variety of flavours to enjoy at home. 

To find out more visit:

Love Local Trowbridge is part of The Business Exchange’s Love Local Wiltshire campaign (#LoveLocalWilts). Over the next 15 weeks we are encouraging people to buy local, explore Wiltshire’s amazing towns and city and support the many independents which make this area so unique. Follow the campaign on social media #LoveLocalWilts.