Keeping positive through Lockdown 3.0 – Herd PR

By Ben Carey on 17 February, 2021

With Lockdown 3.0 upon us, The Business Exchange is asking for your insights regarding coping strategies, new habits and how to stay positive throughout this third (and hopefully final) national lockdown.

Lucy Bridle is the Director of Herd PR based at The Glove Factory in Holt. She gives us her insights on how ‘undoing’ some elements of pre-pandemic life has changed her for the better.

How are you keeping positive through Lockdown 3.0?

As the pandemic hit, I started a conscious process of ‘undoing’. I’d been running Herd, a B2B PR and content business, for 10 years but had been too busy to focus on me within that entity. Losing valuable business income allowed me to rethink. I’d forgotten what made me shine in the job I love.  I’ve had time to reset and make important life changes at work and home as a result. 

How are you structuring your day? Have you changed your habits?

Home-schooling largely dictates a tighter routine, regular breaks and fresh air. We get up early, try to get to bed at a reasonable time and get outside once a day.  Home is chaotic and noisy, but it feels like we’re much more aware of each other. It’s brought our family of four much closer.

Are you doing anything new?

My husband started marathon training with a friend. I thought he was mad (still do actually!), but a few weeks in I noticed his mood improving, as well as his physique. I was tempted to dust off my trainers and get involved. It’s taken Lockdown 3.0 to establish a proper routine and programme that works for me. I’ll never be a marathon runner, but really enjoy the shared experience of running and building my stamina. I now go out three times a week with him or the kids. It’s one of the best things I’ve ever done.

Have you changed your New Year resolutions?

I’ve become a conscious consumer, perhaps not in the traditional sense, but in terms of media, food and relationships. I’m more mindful of diet and more discerning about what I watch, read and listen to. It all has a profound effect on emotional, mental and physical wellbeing. I wasn’t aware just how much until the pandemic.

Have you introduced any new rituals?

Long family walks have become a weekend ritual in all weather. We’ve discovered beautiful trails and parts of our valley not seen before. Finished off with a coffee and cake from Hartley Farm shop and café, what’s not to love?

What are you most looking forward to when restrictions are lifted?

I’m missing the energy exchange only possible through human contact. I’m longing to hug family in Cornwall and meet my new nephew born in lockdown in Italy. We’ve missed beautiful weddings, significant birthdays and anniversaries – lots of celebrations await. 

What is your biggest goal this year?

To see family and friends resume their lives unscathed and to reach the end of 2021 happier, healthier and with a greater sense of perspective and purpose.

What has the past year taught you and how has it shaped your future for the better?

Good things can come from uncertain times, and you are entirely up to you! 

I’ve successfully ‘undone’ packed trains, service station sandwiches and working with organisations that don’t share the same values.

I’m grateful for restored energy, brand new clients, family, the great outdoors and an enviable wardrobe of lycra and trainers! I’ve committed hard to the process of undoing and I am now pretty confident it will be the making of me.

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