Keeping positive through Lockdown 3.0 – Danny & Co

By Ben Carey on 24 February, 2021

With the end of Lockdown 3.0 seemingly within grasp, it’s important to remain positive as we head towards the light at the end of the tunnel.

Since the start of 2021 we have enjoyed receiving and reading your thoughts on coping strategies, positive thinking and aspirations for the year, sharing your valuable insights with the business community across the region.

Danny & Co is an award-winning brand consultancy and design studio based near Swindon. Founder Danny Matthews explains his thoughts on keeping a journal, scheduling free time and integrating work into life.

How are you keeping positive through Lockdown 3.0?

Reminding myself every day, that me and my family are healthy and relatively unaffected by the virus and its effects on the economy, is really important. As well as a good routine.

How are you structuring your day? Have you changed your habits?

As I’ve got used to a different kind of routine I have made sure I book ‘personal time’ into my diary. So my days have much more predictable time blocks and I’m scheduling time for exercise, creative time like drawing, learning something new, family walks and even lunch!

I even schedule ‘nothing’ to make sure there is some flexibility.

Are you doing anything new?

I started to journal in the first lockdown. Reflecting on my day in the evening gives me fuel to do a video diary on Facebook every day and having time to empty my brain each morning means there is more time to think creatively in the day.

Have you changed your New Year resolutions?

I hired a mindset coach last year to help navigate my own thoughts on the pandemic, which has meant my New Year’s resolutions and plans were clear, so I haven’t had to change them.

Have you introduced any new rituals?

I leave my phone in the office between dinner and my son’s bedtime, which has had a massive effect on my relationship with my wife and my son’s sleep.

What are you most looking forward to when restrictions are lifted?

I can’t wait to take my family away for a nice weekend in an old Cornish cottage near the beach, to play and eat nice food.

What is your biggest goal this year?

My biggest goal this year is to help eight young people get into the creative industry by employing them through the Kickstart Scheme. The knock-on effect of nurturing this talent should see the business grow by three to four times its current size.

What has the past year taught you and how has it shaped your future for the better?

We need to shift towards integrating work into life rather than the other way round. The work will always be there.

Find out more about Danny & Co