Local sports therapy centre teams up with triathlete heading to European Championships

By Anita Jaynes on 21 May, 2016

Triathlete Chris Maxwell, who is in final preparations for the European Triathlon Age Group Championships, has been receiving treatment from Wiltshire sports clinic Active Potential Therapy (APT).

Active Potential Therapy in Chippenham, is providing 43 year old Chris with sports massages during his intensive training in the run-up to the top level event on May 29 in Lisbon.

Chris said: “I started to see Philip Hale at Active Potential Therapy in 2015, during the build-up towards my representation of Great Britain at the Chicago World Triathlon Age Group Championships in September. Phil was instrumental in ensuring I made it to Lake Michigan in top condition, and my subsequent 31st placing.”

Philip Hale, a sports therapist who has been at the centre for 18 months and compliments the team which offers sports therapy, sports massage, reflexology, yoga, personal training and cranial and sacral therapy for both private and corporate clients.

APT’s managing director, Samantha Cox, said: “I strongly believe, as a business, we should support those who put sport at the heart of their lives. Elite athletes need to focus on so many things and providing regular sports therapy treatment reduces the worry over injury or interruption to their intensive training schedule.”

Chris’ grueling training regime includes a weekly total of 5km swimming, 140km cycling and 30km running. He has furthermore increased his bike work over the winter to put in additional training for an Ironman event in September this year. He explained “My recent focus has been building on my speed to improve on achieving 31st position in the World Championships. I’ve recently had a few calf and hamstring niggles which Phil has helped resolve.

“I really like Phil’s holistic approach – he combines a variety of stretching, mobility techniques and sports massage to treat issues. I have every faith in him to get me to the start line. It’s been largely maintenance treatments leading up to this event, which has been key to staying injury free.”

There will be 80 competitors in Chris’ age group of 40-44 years old. With the top 20 competitors from each country present, there are expected to be several hundred participants across all of the categories. Chris commented “The standard will be extremely high, but Team GB is a very strong team”.

Chris, who lives in Kington St Michael, is married to Michelle, herself an ultra marathon runner, and the couple have three children.

Previous events include his first Triathlon in 2002, first Ironman challenge in 2004, qualification for the World Duathlon Championships in Spain in 2011, and a special charity event in 2014 in aid of the Muscular Dystrophy Charity – a condition his late mother had. This was to commemorate his 40th year by doing a 4km swim, a 400km cycle ride and a 40km run in 40 hours.

Not only is Chris an athletics and triathlon coach, but in 2014, he founded the Chippenham Triathlon Club as a partnership between the Chippenham Harriers and the Chippenham Wheelers. Membership has grown to over 50 in a relatively short space of time.

Active Potential Therapy, based on the Bumpers Farm Industrial Estate in Chippenham, supports elite athletes alongside runners, dancers and many older people who may have mobility problems or who want to keep mobile and active.

Pictured above: Triathlete Chris Maxwell and Samantha Cox, managing director of Active Potential Therapy