Students from Fitzmaurice Schoolhelped teams from Cotton Bag Co and digital marketing agency, Varn, to decorate the bag which measured at 22.5m wide by 14.6m high. This is 11.6m longer than the previous record and 6.1m wider.
Westbury-based Cotton Bag Co produce eco bags, supplying a whole range of businesses across the UK with an alternative to single-use plastic bags. Not only did they want to show their customers what is possible, but they also wanted to take part in Plastic Free Julyand encourage people to use more eco bags that are made from plant-based materials or paper.
Jon Marling, Managing Director of Cotton Bag Co, explained, “We make every effort to figure out how we can support sustainable solutions using environmentally friendly materials that are easy to reuse and recycle such as jute, cotton, or paper. It has been a really fun project and we are proud to have accomplished it with help from Varn and the school children at the Fitzmaurice primary school.”
The Headmistress of the school added, “Fitzmaurice was delighted to be asked to help with achieving this world record. It has enriched our curriculum and provided the children with a memory they will never forget. The children were so excited to see the bag being lifted – I think we were all blown away with the size of it”.