Local pupils help Westbury firm bag a new World Record

By Nick Batten on 8 July, 2019

A new Guinness World Record was secured at a Bradford-on-Avon primary school on Wednesday after pupils helped local business, Cotton Bag Co, to land the record for the World’s Largest Jute Bag on International Plastic Bag Free Day (3rd July).

Students from Fitzmaurice School helped teams from Cotton Bag Co and digital marketing agency, Varnto decorate the bag which measured at 22.5m wide by 14.6m high. This is 11.6m longer than the previous record and 6.1m wider.

Westbury-based Cotton Bag Co produce eco bags, supplying a whole range of businesses across the UK with an alternative to single-use plastic bags. Not only did they want to show their customers what is possible, but they also wanted to take part in Plastic Free July and encourage people to use more eco bags that are made from plant-based materials or paper.

Jon Marling, Managing Director of Cotton Bag Co, explained, “We make every effort to figure out how we can support sustainable solutions using environmentally friendly materials that are easy to reuse and recycle such as jute, cotton, or paper. It has been a really fun project and we are proud to have accomplished it with help from Varn and the school children at the Fitzmaurice primary school.”

The Headmistress of the school added, “Fitzmaurice was delighted to be asked to help with achieving this world record. It has enriched our curriculum and provided the children with a memory they will never forget. The children were so excited to see the bag being lifted – I think we were all blown away with the size of it”.

The massive hessian-style bag was lifted thanks to help from Stage Lighting Services and Sparrow Crane Hire, who came together to ensure the bag could be displayed for the children and visitors to see.

Over the coming weeks, the bag will be cut up into smaller squares and given to the children so that they can make their own smaller bag or pencil case from the material.

The achievement follows a previous record that was obtained by the firm’s sister company Paper Bag Co in 2015, which saw them create the World’s Largest Paper Bag.

For more information on the World Record attempt, head to the Cotton Bag Co website.

Pictured above: Pupils at Fitzmaurice School and the 14.6m high jute bag. Watch the World Record attempt video below.