Organisers of the campaign to collect bras for a breast cancer charity are delighted with the response which has seen hundreds of bras being donated to the cause.
Bra The Brunel, which was organised by The Brunel Shopping Centre, was designed to raise awareness of the charity Against Breast Cancer and to help raise funds for pioneering research into new treatments and tools for earlier diagnosis. The campaign was launched earlier this month by famous Twickenham streaker Erika Roe with the help of Swindon’s Supermarine ladies rugby team, who’s surprise pose for the cameras helped the campaign gain the national spotlight.
Businesses from the town also showed their support with Thamesdown Transport, Vox PR and tenants from Basepoint Business Centre encouraging their staff to get involved.
Hundreds of visitors viewed an exhibition of celebrity bras at the shopping centre that included bras from famous names such as Rachel Stevens, Sharon Osborne and Twiggy as well as the iconic fur bikini that once belonged to Swindon’s own Diana Dors plus artwork from local artist and cancer survivor Sally Thain.
The centre-piece of the campaign was a giant crocheted bra created by the ladies from Swindon’s Stitch and Bitch, which has now sold at auction, raising over £500 for the cause.
Jane Stewart is marketing manager for The Brunel and said: “We’re absolutely delighted with the response to the campaign and would like to thank everyone who’s donated bras to the cause. We are really grateful to everyone who’s got involved and helped make this campaign a great success and would like to extend our sincere thanks to them.”
Kelly Gibson, Corporate Manager from Against Breast Cancer said “We are thrilled with the response we have had to the Bra The Brunel campaign. This campaign allows us to build awareness of breast cancer and the research we do in to the secondary spread of the disease. We focus on early detection, better treatments and looking in to the factors that may cause metastasis. We can’t thank everyone enough who donated their unwanted bras and got involved to make this a great success”.
Those wishing to donate bras have until the end of this weekend to get their donations to The Brunel. A collection bin will remain in place outside Sainsbury’s in The Brunel Plaza until Monday November 2.
Pictured above: Jane Stewart, Brunel Shopping Centre marketing manager with the donated bras