Salisbury Business Improvement District (BID) – the business-led organisation dedicated to boosting the city’s economy – has appointed Kara Rogers as its first marketing and communications manager.
She previously worked as a marketing co-ordinator at Bassets Sales & Lettings in Salisbury.
In her new role, Kara will work closely with Robin McGowan, BID chief executive, and Steve Godwin, BID operations manager. She will be responsible for managing and delivering the BID’s marketing strategy as the business-funded group enters its fifth year.
Kara gained her professional qualifications at the London School of Marketing and is already “actively involved” with local charity fundraising events.
She said: “I am delighted to have joined the BID team. Having grown up in the Salisbury area I’m hugely passionate about our city and I intend to do my utmost to make sure it continues to be a wonderful place in which to live and work.
“The most important aspect of my role is communicating with BID members to make sure they understand what the BID is all about and what good it is doing for the city.”
She added: “Even after five years there may be people who are still unaware of the BID’s fantastic achievements in Salisbury – the City Rangers, free after 3pm parking, a host of events, a cleaner and attractive city, safer streets, support for businesses and much more.”
Salisbury BID is a not-for-profit organisation launched in 2014 and funded by 550 businesses which pay an annual levy. An elected board of directors identifies and implements projects to benefit the city’s economy and enhance its reputation as a “welcoming destination.”
City businesses are due to vote this October to decide on a second term of five years for the BID.
Robin said: “We are delighted to welcome Kara aboard. She is a brilliant addition to our talented team and I know her dynamism and professionalism will enhance the BID’s role in Salisbury.
“The hard work and dedication she is already demonstrating will help ensure we continue to provide an efficient and effective service for the city and our business members in such an important year for the BID.”
Pictured above: Kara Rogers