Inswindon BID announces new look for town centre

By Nick Batten on 11 August, 2022

Local Business Improvement District (BID) company, inSwindon BID has announced a rebranding for the Town Centre, giving the BID area its own refreshed visual identity.

The aim of the initiative is to modernise the look and feel of the destination, to get people thinking differently about Swindon’s Town Centre and all it has to offer. 

The rebrand will include a new name ‘Town Centre inSwindon’ along with a creative new logo and high-tech website giving a more cohesive approach as well as enhancing the customer experience. 

Stage one of the new website ( replaced the existing one on 8th August 2022. Stage two will follow soon. Once complete, users of the new site will receive a bespoke shopping experience with a filtering system for easy-to-find businesses and services, up-to-date news, offers and events tailored to the customer’s needs. Businesses will also have the opportunity to communicate directly with their customers on the interface. 

Dave Barter, Chief Executive Officer of local software company Nautoguide Ltd, said, “We are delighted to see the inSwindon BID Company go live with their new website designed and built within our open source Locaria framework. Locaria uses leading-edge serverless technology to bring location data and content together in a seamless fashion. We look forward to adding new interactive mapping and automated event listing components to the site in the very near future. It’s been a pleasure to work with the BID team and their designer Kate Parsons, showing what a tight partnership can deliver in a very short space of time.” 

Anita Bellinger, inSwindon BID Director, said, “The new branding has several different audiences to consider, from our local community, to businesses and tourism. We hope it will be an integral part of the exciting new chapter for the Town Centre in Swindon, which is just starting to reveal itself as being home to many remarkable makers, designer, artisans and pioneers. Displaying iconic art murals, outdoor theatre performances and interactive trails, accessible to all. With support from the community and welcomed visitors all our independent and national businesses, and dedicated services, will have a platform for their business models to shine from and a Town Centre brand to be proud to use.” 

The new branding will continue to grow as part of the BID’s Destination Marketing initiative, and it will be utilised throughout the BID and wider area for all marketing and promotion purposes. 

Business Improvement District (BID) is a business-led and business-funded body formed to improve a defined commercial area.

Pictured above: The new ‘Town Centre inSwindon’ logo