How to persuade and influence people

By Anita Jaynes on 30 January, 2020

Learn from the world authority on influence and persuasion at The South West Business Growth Summit 2020.

Acclaimed speaker, best-selling author and thought-leader, Philip Hesketh, is coming to Bath on Friday 6th March 2020 to teach local business leaders how to get their own way more often, achieving greater sales and business success.

Philip speaks from experience having grown his own advertising agency, Advertising Principles, from a standing start to annual billings of over £48 million and 150 staff. His firm boasted enviable clients such as Nestle, Walt Disney, BBC and HSBC, before he decided to sell up. 

Following the sale of Leeds-based Advertising Principles, Philip pursued two goals. To become the best speaker on the planet and swop rainy British winters for the Southern Hemisphere. Philip smashed his goals and has now educated and entertained over 1,000 audiences in over 20 countries across the world. He’s even managed to change the weather, spending February and March entertaining audiences in sunny Australia and New Zealand. 

Philip has two Amazon best-selling books; How to Persuade and Influence People and Pursuade: Using the 7 Drivers of Motivation to Master Influence and Persuasion.

At the South West Business Growth Summit, Philip, will share his proven techniques and the lessons learned over his life and business career to help business owners get their own way more often. Philip said, “We will look at how to sell well, how to sell more, and charging more money and your client being happy with it.

“Do you think that in the last year that you’ve charged a client an amount of money, and they would be happy if you charged them more? If so, I want to help you. It’s not about ripping people off, the client is happy. It’s about believing in yourself and not underselling your services.” 

The South West Business Growth Summit is bringing together 200 business leaders serious about growth and looking to lead the way in the South West for a day of learning and directed motivation to give you the mindset and inspiration to achieve more. Philip Hesketh will be joined by fellow keynote speakers, Olympic gold medallist, Amy Williams MBE and Kevin Whelan, economist, author and founder of WealthBuilders. 

Earlybird tickets are priced at £149. To book or for more information visit: or email: