Housebuilder finds the pawfect Swindog

By Ben Carey on 24 March, 2023

Swindon’s Big Dog Art Trail, taking place this summer across the town, has gained a new sponsor.

Persimmon, which is currently developing a number of sites in Swindon including Stanton Chase and Badbury Park, has put its name to its very own Swindog.

They are the latest to sponsor one of the 30 larger than life balloon dog sculptures that will form the Trail to raise essential funds for the local children’s hospice charity, Julia’s House.

Sales Director for Persimmon Wessex, Pauline Fletcher, said, “We are delighted to be able to show our support to Julia’s House children’s hospice through our sponsorship of The Big Dog Art Trail.

“Persimmon has a significant presence across Wiltshire, where Julia’s House does so much good for local families, and we’re proud to be able to play our part in raising awareness of the fantastic work undertaken by the charity.  

“As a local housebuilder, we want to leave a positive lasting legacy within the communities where we build locally, and we can think of no better cause than supporting Julia’s House through our Community Champions initiative.

“We look forward to meeting with the well-known local artist who will be uniquely decorating the Persimmon sculpture, and to seeing the community in Swindon enjoying this colourful trail over the summer months as we all get behind Julia’s House children’s hospice.”

South Swindon Parish Council looks after a number of parks in Swindon, including Town Gardens and Queens Park, where sculptures will be hosted. The Council has been instrumental in ensuring the Trail takes place and will be supporting events throughout the summer.

Councillor Neil Hopkins, South Swindon Parish Council, Chair of Leisure, Environment and Amenities, joined the Persimmon team in meeting the first painted Swindog sculpture at Badbury Park.

He said, “I am delighted to have been invited to join this Swindog launch event at what is to be South Swindon Parish Council’s new Badbury Park Community Hub and Children’s library, which was built by Persimmon.

“Swindogs will be appearing in parks and public spaces in South Swindon Parish and other parts of Swindon from July, and we wish Julia’s House every success in raising substantial funds through this exciting event.” 

The Big Dog Art Trail will run from Saturday 15th July to Sunday 3rd September.

The giant one-of-a-kind creations will be auctioned at a special event to raise money for Julia’s House children’s hospice.

To find out how to become a sponsor or to get the latest Big Dog Art Trail updates, visit