England’s Great West Way – a new 125-mile tourist route between London and Bristol based on ancient routes – has been announced as a finalist in the City Nation Place Awards.
Now in their fifth year, the City Nation Place Awards benchmark and celebrate place brand design, marketing communications, use of social media, citizen engagement, and place brand strategy for towns, cities, regions, and nations around the world. Winners from each of its five categories will be announced at the annual City Nation Place Global conference, taking place in London on Thursday 7th November.
Each year, the conference welcomes more than 200 place branding and place marketing professionals and provides an opportunity to review and share the most creative and effective approaches to the challenges facing place branding.
The Great West Way is a finalist in the ‘Place Brand of the Year’ category. The other finalists in the category include the Bermuda Five Year Tourism Plan, entered by the Bermuda Tourism Authority and RedSky Strategy, Finland, entered by Visit Finland and The State of Denmark, entered by Copenhagen Capacity.
David Andrews, Director of the Great West Way, said, “It’s an honour to be a finalist alongside such strong place brands at this year’s City Nation Place Awards. The Great West Way has so much potential, and although we’ve had a very successful year, there’s no slowing down. We have big plans for 2020, as well as a 30-year vision and beyond.”
The Great West Way was launched in November 2018 to drive international and domestic tourism. It was granted over £1m in funding by the Discover England Fund administered by VisitEngland and has a network of more than 240 Ambassadors, including Bristol Airport, National Trust, Great Western Railway and the Canal and River Trust, as well as 60 Official Tour Operators.
For more information on the Great West Way, visit: www.GreatWestWay.co.uk
Pictured above: The Westbury White Horse, one of the many landmarks that line the route of the Great West Way (photo courtesy of Great West Way.co.uk)