Tourism businesses invited to Great West Way’s Marketplace

By Ben Carey on 11 October, 2022

Tourism businesses in Swindon and Wiltshire are being invited to register for England’s Great West Way Travel Trade Marketplace event.

The Great West Way is one of the world’s premier touring routes between London and Bristol.

The Marketplace event, which has just opened to bookings, will give travel industry representatives and international and domestic travel trade buyers the opportunity to meet and secure business for future visitors to the region.

This years’ Great West Way Travel Trade Marketplace 2022 is a hybrid event with a virtual one-to-one meeting day on Wednesday 16th November, a networking day hosted by Ascot racecourse on Friday 18th November and a series of Discovery Visits for buyers taking place over the weekend on Saturday 19th and Sunday 20th November across the route.

The event is suitable for any tourism business or destination within easy reach of the route.

Florence Wallace, Head of Travel Trade at Great West Way, said, “The Great West Way was launched as a way of showcasing what the route has to offer international visitors in terms of its geographical location as well as its attractions, events, accommodation and hospitality.

“It is an important event which pairs industry providers with international buyers, assisting with product knowledge to develop new Great West Way travel programmes, which will be booked by international visitors who are keen to travel to all locations along the route.”

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