Good Energy pioneers clean power-matching initiative

By Nick Batten on 3 May, 2024

Chippenham-based clean energy supplier Good Energy has created a ground-breaking new way for businesses to source their power and demonstrate their commitment to a more sustainable future.

The company’s business customers can now use an ‘hourly matching’ platform which provides unprecedented levels of detail on how their power is matched on an hourly basis with renewable sources such as solar farms.

The information helps businesses to understand how their power is generated and simplifies carbon reporting by providing game-changing levels of transparency – transforming the fight against ‘greenwashing’. 

The Soil Association – one of the first Good Energy clients to use hourly matching – explains the difference it has made in a new Good Energy film, which also features Leeways Packaging Services whose solar panels provide some of the electricity used. 

Good Energy is the first UK energy supplier to share hourly energy matching data with its larger business customers.    

Customers use an online platform, provided in partnership with Granular Energy, to see which generators are supplying their renewable electricity, with daily, weekly and monthly trends showing when their matching is highest. 

This allows businesses to slash their carbon emissions by shifting their usage to times of higher renewable power generation. The platform also shows when more power is being used than expected, avoiding inefficiencies and saving money. 

The Soil Association is a leading food and farming charity which builds natural solutions for some of the biggest environmental and health challenges we face today. It seeks to help people understand the provenance of the food and products they buy so they can make more sustainable choices. Hourly matching enables the charity to take the same approach with how it sources its energy.  

Spokesperson Pete Williams said, “We’re always trying to connect people with the source of their food and where their products are coming from, in the same way Good Energy are showing us exactly who’s helping to produce our energy.

“Many people say they feel powerless in the face of climate change but we all make choices, no matter how small, that can have a benefit.

“And when you look across business, communities and individuals, choosing renewable energy adds up to a massive difference.” 

Good Energy has been supplying renewable electricity for almost 25 years, sourced from a UK network of 2,000 solar farms, wind farms, hydroelectric schemes and other projects. 

Nigel Pocklington, Chief Executive Officer of Good Energy, said, “To build a zero-carbon grid that’s free from polluting and expensive fossil fuels, we have to get better at using renewable electricity as it’s generated and storing it for when it’s needed.   

“Hourly matching provides business owners with truly transparent insights into how they’re powering their operations and how they can be more sustainable. 

“It’s the future of renewable energy use in the UK and will play a key role in supporting the transition to a cleaner and greener economy.” 

Visit for more information.

Pictured above: Pete Williams of The Soil Association with Jack Griffin and Anthony Marshall of Leeways Packaging Services