Funny festival to feature Swindon business coach

By Anita Jaynes on 18 July, 2018

Swindon coach Sarah Archer, who helps business people use humour and storytelling to boost their bottom line, has been invited to take part in a London festival, where comedy will rub shoulders with commerce.

Sarah will be on a prestigious panel, including Paul Coleman – a BAFTA award-winning writer and collaborator of comedian Peter Kay –  answering questions on how humour can be harnessed to improve sales, teamwork and productivity.

As part of the Gigglebyte festival, Sarah is also running a workshop for women entrepreneurs to help them hone their pitch, which they will then be delivering to potential investors.

The four-day event based at venues in West London, and starting on July 24, is being organised by Upstream, a joint venture between Imperial College and Hammersmith & Fulham Council, to support innovation, collaboration and business growth.

“I was really thrilled to be asked to take part, as I passionately believe that using humour and story-telling in business is the key to success and to improving sales,” said Sarah. “I am particularly looking forward to the workshop and helping women to draft a successful, humorous pitch. They have some great business ideas and a killer pitch is all that stands between them and attracting investment.”

As well as a business coach, Sarah is a stand-up comedian and international playwright, who has authored two business books. In her corporate life, she was in HR and has more than 20 years’ experience in business.

She records a free, weekly podcast, called The Speaking Club which is now listened to in 75 countries, whose themes are using humour to help communicate in business.

This summer, Sarah will once again be treading the boards at the Edinburgh Fringe, starring in a new play, The Amours of Lillie Langtry.

Sarah also runs two, seven-week stand-up comedy courses a year – called Titter – with the next one starting on September 27.

For more information about the Speaking Club, Titter or coaching visit or email

Pictured above: Swindon coach Sarah Archer