Free conference to help businesses ‘do business brilliantly’

By Anita Jaynes on 28 July, 2022

TIPS, TOOLS AND TAKEAWAYS TO HELP SUSTAIN, MAINTAIN AND GROW YOUR BUSINESS 

The Swindon and Wiltshire Local Enterprise Partnership (SWLEP) is excited to share the details of its annual conference and expo which is set to take place on Thursday 6th October. SWLEP will be delivering another packed agenda to help sustain, maintain and grow your business with a theme of ‘Doing Business Brilliantly’.

Understanding the needs of businesses and delivering meaningful and impactful support is one of the key objectives for the SWLEP, its Growth Hub and Business Cyber Centre.

Building on the success of last year’s digital conference entitled ‘Engage, Evolve, Grow’, this year’s event will again offer stimulating keynote sessions and a greater number of workshops covering all angles of how to do business brilliantly, both now and into the future. Workshops will be delivered by local experts and will include topics such as digital transformation, sustainability, customer service, financing, change management and branding. Doing business brilliantly involves continually learning and these workshops will provide tips and tools to assist you run a thriving business.

The keynote sessions will be both informative, lively and entertaining and there will also be plenty of opportunity to spend time at the expo which will showcase many of the fantastic organisations in and around our region. 

Alison North is director of her own small business and is SME Representative and Co-Deputy Chair on the SWLEP Board. Alison, said, “Many of us in the small business world are finding today’s changeable and volatile economy a real challenge and maybe one that we haven’t experienced before. It can make us feel like headless chickens as we rush to keep up with changes in rules and regulations; budget and re-budget as all prices rise, and generally just find things hard. How on earth to we ‘do business brilliantly’ in the current situation? This conference will assist with helping SMEs find successful ways to navigate these paths.”

The free to attend digital conference is aimed at helping all businesses and organisations striving to find out how to do business brilliantly or continue down the brilliance route. Whether brilliant to you is increasing your cyber resilience; making progress towards sustainability or simply increasing your sales and ongoing success, there will be opportunities to attend unmissable workshop sessions which will be packed with tools and takeaways to make a positive difference to your organisation.  

WHY A DIGITAL CONFERENCE AND EXPO?

The Swindon and Wiltshire area covers 3,485 km2 and therefore any travel across the region not only takes time but it also contributes significantly to carbon outputs. The SWLEP team calculated that by holding the event online last year, they saved carbon emissions equivalent to boiling a kettle for 140,000 cups of tea, and that calculation didn’t take into account the travelling of the international visitors from Africa, Europe and the United States who attended the conference.

Paddy Bradley, CEO of the SWLEP, said, “By hosting the event digitally, we prevent unnecessary travel, saving time and carbon emissions. We estimated a saving of circa 2.1 tonnes of CO2e by holding the 2021 Conference online. Hopefully an example of the SWLEP striving to do business brilliantly.” 

WHAT ABOUT NETWORKING?

As some are considering venturing out into the ‘real world’ again for networking opportunities, these are still limited to the people from that locality. Using the HopIn digital platform, it will enable visitors from across the UK and the globe to join the event, giving attendees the opportunity to mingle with a much greater mix of people.

There will be the opportunity to reach out to the list of attendees to have conversations; engage in ‘random’ networking in a similar way to bumping into someone at a real live event. These networking opportunities can be either via message or a video call. You can also retain digital business cards.

In addition, there will be organisations and SMEs exhibiting within the expo area where you can again request a video call with the exhibitor or contact after the event.

HOW LONG IS THE DOING BUSINESS BRILLIANTLY EVENT?

Date: Thursday 6th October 

Timings: 8.30am Open for Expo and networking 

                9.15am Event starts

                6pm Event ends

The workshops will intersperse with the three keynote sessions throughout the day and the expo stands will also be available to view between 8.30am and 6pm. The full agenda will be published in September.

HOW CAN I GET A DIGITAL STAND FOR MY BUSINESS TO PROMOTE ITSELF AT THE EVENT?

Digital stands allow you the opportunity to display either a looping Power Point or video outlining your products or services. Attendees have the opportunity to leave their details or click to your website. As an exhibitor, you can reach out to anyone watching (in addition to the standard networking).

Stands are designed to be affordable to all SMEs, and a basic stand costs only £100+VAT and is a great way to promote your brand to the hundreds of people signed in at any one time to the event. 

To find out more about exhibiting at the digital expo, email: communications@SWLEP.co.uk 

The ‘Doing Business Brilliantly’ Digital Conference and Expo is free to attend but registration is essential. Book your FREE place by visiting: growthhub.swlep.co.uk/events