Free business event discusses the key to successful sales

By Anita Jaynes on 20 August, 2018

A free presentation to Swindon networking group Business Village will focus on avoiding mistakes that cost businesses a sale.

The breakfast event, on Thursday September 6, is the first after the group’s summer break, and is free to anyone wanting to attend, as well as Business Village regulars.

Story-led marketing coach Sarah Archer will deliver a talk entitled ‘How to avoid the three biggest mistakes businesses make around customer objections that cost them the sale’. Sarah, who is based in Royal Wootton Bassett, said: “So many business owners lose the sale to hot prospects at the last minute, so in my presentation I’ll look at the three most common mistakes made, why they happen and how to avoid them.”

Sarah has a background in comedy and acting. She is an author and playwright, with more than 20 years in corporate life, and she is on a mission to make business owners less boring and more successful.

The event runs from 7.30-9am at The Campanile, West Swindon, and includes networking, one-minute introductions and breakfast. The usual charge for each weekly, Thursday meeting is £10 for booking online in advance (£9 early bird) or £12 on the door. The group charges no membership fee.

For more information and to book for Sarah’s talk, and other events on the Business Village calendar, visit

Pictured above: Sarah Archer, the keynote speaker at the next Business Village breakfast