Estate agent’s For Sale signs inspired by pop art

By Gill Harris on 8 April, 2019

Swindon estate agent Richard James Group has created some eye-catching new For Sale boards, aimed at better reflecting the people at the heart of its work.

The pop art-inspired designs aim to create an instantly recognisable brand identity for the whole incentivised.com network in Swindon and across the region.

The designs feature a range of different faces, many of which are based on real customers and employees.

“We know that in our work we are dealing with people’s aspirations, hopes and dreams. They’re not just buying or selling a house, they’re looking for a home,” said CEO Richard James.

“We get people, that’s what makes us different. We make sure you get the best price for your home when you decide to move on, and we can help you find a home you love. And we do that by getting to know you.”

The designs were developed with the help of a range of brand and design agencies, including Old Town firm Jazzbones, who created the final designs.

“We have worked on multiple design collaborations with Richard James for over ten years, and were delighted to be part of the team for this collection, which is a real game-changer,” said Jazzbones’ lead creative Mitchell Nelson.

More designs will follow which continue to reflect the diversity of the people they work with, which Richard James hopes people will enjoy spotting as they appear.

For more information, visit www.incentivised.com.

Pictured above: Richard James staff members Grace Harmer-Woodage and Alex Hudson with the new signs