Entrepreneurs head north to meet their own business ‘dragon’

By Anita Jaynes on 8 February, 2016

Three entrepreneurs who run businesses on the same Wiltshire industrial estate are heading off to Birmingham to meet millionaire Theo Paphitis.

Sam Cox, who runs Active Potential Therapy on the Bumpers Farm Industrial Estate, Chippenham and John and Debbie Williams, of John Williams Heating Services, also based on the same estate, have been invited to meet the former Dragon’s Den star next week (February 12).

Both companies entered a famous Twitter contest known as the #SBS or Small Business Sunday. Each Sunday, Theo singles out winning businesses for their tweets or engagement.

Theo is best known for appearing on Dragons Den on BBC Two. He’s chairman of Ryman Stationery Boux Avenue lingerie and Robert Dyas, as well as joint owner of Red Letter Days.

Active Potential Therapy was selected in August last year and John Williams Heating Services in December 2015.

Sam Cox said: “It’s an amazing opportunity to meet a business icon. Even to get noticed on Twitter by someone at the top of their game was inspiring.”

John Williams worked hard on Twitter to gain the prestigious #SBS status after his business neighbour Sam Cox was successful.

John said: “After Sam was noticed, I was determined to do the same – and it worked. It goes to show if you make an effort, take the time to stand out, good things happen.”

The trio will travel to Birmingham, along with other #SBS winners across the UK to meet Theo and each other.

Small Business Sunday, was created by Theo Paphitis in October 2010. Each week, he rewards small businesses that tweet him @TheoPaphitis and describe their businesses in one tweet including the hashtag #SBS. Only tweets made between 5pm and 7.30pm each Sunday count.

Every Monday night at 8pm, he chooses his favourite six who are then re-tweeted. As he has over 450,000 followers, this provides a boost to the visibility of the chosen businesses and they then become part of his #SBS family.